Topic
Lessons from the inside of MLB, NHL, NBA and NCAA organizations — often where the story starts, even when the lesson travels somewhere else entirely.
Supporting Content
Latest
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When photos surfaced of Carlie Irsay-Gordon on the sidelines with a headset, many mocked her. Today, after a 7-1 start, those same images are being praised.
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I love it when a plan comes together—and this latest announcement from SDSU Football is a perfect example of strategy turning into momentum.
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The Toronto Blue Jays are heading to the World Series—and I’m excited for a reason you may not guess. ⚾🇨🇦
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Lookin’ up and seeing Matt Coy from CUENTO Marketing quoted in Sports Business Journal yesterday is amazing. 🙌
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Texas Christian University didn’t just make a statement on the field last night 🏈 against Bill Belichick and University of North Carolina at Chapel Hill … They made a statement on your feed. 📲
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Baseball is a beautiful game, but an even more beautiful family. ⚾❤️
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What does it look like to reimagine a team’s entertainment experience??? 🏟️
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How you behave will determine what you are known for. So you better know who you want to be. 🧠
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“Why would you want to go work for the Padres??? Nobody in San Diego cares about the Padres!” ⚾️
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My favorite award in sports is the "Sixth Man" because of the valuable lessons it teaches.
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One of the greatest gifts I’ve been given since quitting working for professional sports teams is… perspective!
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Creating an unforgettable fan experience doesn’t happen by accident—or magic.
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Another simple #LessonFromSports, set standards and don't assume anybody knows your expectations even if that includes treating people with respect and not wearing your hoodie in meetings.
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Sports teams could learn a lot from what Royal Caribbean International has created with Icon of the Seas.
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Sports teams could learn a lot from what Royal Caribbean International has created with Icon of the Seas.
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Transitioning from working for a team to consulting with teams has given me a whole new perspective.
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Super Bowl week always brings back incredible memories—but one I’m most proud of is our presence on Radio Row way back in the day. 🎙️🏈
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15 years ago, I was DJing in a basement bar before the Winter Classic at Fenway Park. Later that day, I secretly boarded a flight that would change my life forever. ✈️
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You’re in possession of the brand, but at times it can feel like everyone’s trying to rip it from your hands.
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Here’s one of my favorite lessons from sports summed up in one picture, and it’s not what you’re thinking…
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The key to driving brand success is choosing a destination and knowing what you will represent when you get there.
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My advice to people that want to work in sports that you either…
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It's been busy! You're feeling it, but the goal is right in front of you. Don’t get distracted now! 🚀
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June 17, 2008 - That’s me on the floor after the Boston Celtics celebrated banner 17.
