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WAYNE PARTELLO

Topic

Leadership

People, culture, decision-making and the realities of leading organizations.

Latest

Mail app icon showing 12,345 unread emails above a calm emoji and a chaotic emoji joined by the word "or".

Observation

Is Inbox Zero a Productivity System or a Personality Test?

Apparently 1,234 unread emails is either a nightmare or completely normal.

Graphic reading "The cheaper hire can cost you more" with two ID badges, Lower Salary and Right Hire, each listing trade-offs.

Observation

The Most Expensive Hire Isn't Always the Highest Salary

Our first two hires at CUENTO were significantly more expensive than we had budgeted.

"The People Are the Product" graphic combining Wayne Partello's own event, CUENTO team, and personal photos with the caption "The work matters. The people doing it matter more."

Observation

CUENTO's business is people and their work: find talent, invest, coach, challenge and give…

I had a realization recently about the business we've built at CUENTO Marketing.

"Experience Where Your Work Lives" graphic with photos of Wayne Partello and the CUENTO Marketing team touring the Snapdragon Stadium control room and suite.

Observation

A graphic on a computer screen isn’t the finished product.

A graphic on a computer screen isn’t the finished product.

Observation

Good Good Golf made a really bad bad creative decision. (See what I did there?!) 😂

Good Good Golf made a really bad bad creative decision. (See what I did there?!) 😂

Observation

His father's advice after a friend's murder: stooping to their level brands you too—choose…

Taking the high road is easy to talk about. It’s a lot harder when the consequences affect your business, your employees and people you care about.

"The Logo Won't Last. Build the Audience While You Have It." graphic with Wayne Partello's own photo beside a generic, unbranded corporate ID badge illustration.

Observation

Don’t wait until you need an audience to start building one.

Don’t wait until you need an audience to start building one.

Observation

We still don't know exactly what happened at Boston College.

We still don't know exactly what happened at Boston College.

A rattlesnake coiled on a garden trellis in Wayne Partello's backyard.

Observation

A rattlesnake in the yard: experience replaces panic with process, in business too.

I had plans for my evening.

"What's Wrong With This Photo?" graphic with Wayne Partello sitting in an office hallway next to a fire extinguisher that has fallen off its wall bracket.

Observation

The longer you work on something, the harder it becomes to see it clearly.

The longer you work on something, the harder it becomes to see it clearly.

Observation

The difference between an idea and a business isn’t the idea. It’s the people willing to…

The difference between an idea and a business isn’t the idea. It’s the people willing to bet on it.

Wayne Partello and two friends laughing in the back seat of a classic red convertible, taken during MLB All-Star week.

Observation

𝗙𝗶𝗹𝗲 𝘂𝗻𝗱𝗲𝗿: Just make it happen.

𝗙𝗶𝗹𝗲 𝘂𝗻𝗱𝗲𝗿: Just make it happen.

Observation

The magic isn't in the event; it's in all the work nobody sees—and CUENTO should celebrate…

One thing we’re realizing as CUENTO Marketing grows: We don’t do a good enough job celebrating the work that goes into wins.

Observation

What advice would you give a new graduate?

What advice would you give a new graduate?

Wayne Partello smiling, wearing his CUENTO-branded jacket, with "Best Part of Your Job?" text overlay

Observation

What’s the best part of your job? 🤔

What’s the best part of your job? 🤔

Article

Why is Marketing Failing?

The silent killer of marketing is staring us all in the face.

Observation

Spirit Airlines is 𝗴𝗼𝗻𝗲.

Spirit Airlines is 𝗴𝗼𝗻𝗲.

Observation

Most people consume content…

Most people consume content…

Wayne Partello candid selfie with "FROM ___" text overlay

Observation

"This is Wayne from ___": the logo changes, your name doesn't—reputation, relationships and…

One of the biggest lessons I’ve learned: The most important part of this sentence isn’t what comes after it. 𝗜𝘁’𝘀 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴.

Observation

If this looks familiar…

If this looks familiar…

Observation

Do you have FOWA?

Do you have FOWA?

Observation

The impact of poor leadership on employees can be devastating.

The impact of poor leadership on employees can be devastating.

Observation

Do you know who this is?

Do you know who this is?

Observation

Jamie Reid was the fat kid who had to run the mile.

Jamie Reid was the fat kid who had to run the mile.