Article
Why is Marketing Failing?
The silent killer of marketing is staring us all in the face.
Observation
You’re in possession of the brand, but at times it can feel like everyone’s trying to rip…
You’re in possession of the brand, but at times it can feel like everyone’s trying to rip it from your hands.
You’re in possession of the brand, but at times it can feel like everyone’s trying to rip it from your hands.
As a kid from Boston who poured his heart and soul into the Padres brand, this World Series hits a little differently. 😉
Baseball has so much to love, but my favorite part is that every day offers a chance to see something you’ve never seen before. ⚾️
This moment in last night’s game was wild, but made me think of a lesson in brand leadership and how to empower sales teams to win.
As brand leaders, we’re responsible for sharing not just where we’re headed but WHY that direction matters. The best salespeople I’ve worked with have taken this vision and built sales plans that align with our goals. When that alignment happens, the results are outstanding for both teams.
It doesn’t have to be a fight—marketing sets the stage for brand direction, and it’s up to us to make sure EVERYONE in the organization is on board. 💪
Shoutout to all of my friends in sales through the years who helped our brands grow!
#WhatsYourCUENTO
#BrandLeadership #Teamwork #SalesAndMarketing #Padres #WorldSeries #WhatsYourCUENTO #Marketing
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