Skip to content
WAYNE PARTELLO

Topic

Consumer Behavior

What people watch, buy, value and ignore — and what their behavior tells us.

Lead Idea

Collage of stadium photos showing students, families, diehards, premium and casual fans, captioned "One stadium. Multiple products."

Observation

There Is No Such Thing as "The Fan"

There is no such thing as "the fan."

Supporting Content

Observation

I Need the Full *NSYNC Reunion

My inner child is absolutely losing it.

Observation

Soccer Is Catching Baseball and Basketball in America

Soccer isn’t just growing in America. It’s starting to reshape the hierarchy of American sports.

Latest

Observation

Before You Lower Your Price, Add to the Experience

Providing more value doesn’t always mean lowering the price.