Observation
The National Football League (NFL) isn't just taking a game to Australia.
The National Football League (NFL) isn't just taking a game to Australia.
Observation
The Toronto Blue Jays are heading to the World Series—and I’m excited for a reason you may not guess. ⚾🇨🇦

The Toronto Blue Jays are heading to the World Series—and I’m excited for a reason you may not guess. ⚾🇨🇦
Is it because of the stars?
👉 Nope. Vlad Guerrero Jr. is incredible, but that’s not why.
Because I love new teams on the big stage?
👉 Not the main reason.
Because Toronto is a great city?
👉 Still not it—although it is.
For Canada?
👉 Good guess… but no.
Here’s the real reason 👇
I’m fired up because this World Series run will finally shine the spotlight on one of the best fan experience transformations in sports—the reimagining of the Rogers Centre.
This season, we brought one of our partners to Toronto so they could see firsthand what purposeful venue design, immersive entertainment, and a clear brand identity can do to elevate an entire game day.
💡 The on-field team is outstanding… but the off-field team has built something equally special—and long overdue for recognition.
Congrats—and good luck!
Baseball is something else. ⚾🔥
#FanExperience #MLB #BlueJays #WorldSeries #SportsBiz #VenueExperience #GameDayExperience #PurposefulDesign #CUENTO #WhatsYourCUENTO
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
The National Football League (NFL) isn't just taking a game to Australia.
Observation
Stephen Bunting — “The Bullet” — might have the most electric walk-on in sports right now.
Observation
Is the cart leading the horse… 𝘰𝘳 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘸𝘢𝘺 𝘢𝘳𝘰𝘶𝘯𝘥?
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Baseball is a beautiful game, but an even more beautiful family. ⚾❤️