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WAYNE PARTELLO

Observation

The Finsiders, a multi-platform radio/stream/TV show in 2010, was ahead of its time and had…

Super Bowl week always brings back incredible memories—but one I’m most proud of is our presence on Radio Row way back in the day. 🎙️🏈

Three broadcasters wearing headsets at a table branded 'The Finsiders' with backdrop banners reading 'The Finsiders: Your Guide to the Miami Dolphins'

Super Bowl week always brings back incredible memories—but one I’m most proud of is our presence on Radio Row way back in the day. 🎙️🏈

When I arrived at the Miami Dolphins and Hard Rock Stadium, Jim Rushton challenged me to clear the slate of what I knew about traditional radio shows and reimagine the future.

So in 2010, we launched “The Finsiders”—a daily multi-platform show that was:

✅ Broadcast live in afternoon drive on the radio

✅ Streamed live on our website

✅ Eventually aired on Fox Sports Florida

💡 Being ahead of its time came with challenges.

Fast forward, and we decided to take our show to Radio Row at the Super Bowl. We wanted to bring high-quality football content to our listeners—but there was one issue:

👉 Explaining that our “radio show” needed more space because we had video cameras. 🎥

It took some convincing, but we made it happen.

Now, seeing National Football League (NFL) Media Row filled with multi-platform shows, I can’t help but smile.

🔥 Lesson from this: Challenging the norm isn’t easy—but that doesn’t mean you’re wrong. Keep pushing, keep innovating, and keep creating what you believe in. 🚀

#LessonsFromSports #SuperBowl #MediaRow #WhatsYourCUENTO #Innovation #PushingBoundaries #SportsMedia

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