Observation
Before Fireworks, Fix Friction
Before fireworks, fix friction.
Topic
Fan Experience
How the experience shapes what people feel, value, remember and do next.
Supporting Content
Latest
Observation
I Ranked the Best Stadium Cups
Custom stadium cups have officially reached trend status.
Article
The Game Isn't Enough
What 47 college football programs tell us about the future of the live sports experience
Observation
Chili's golf clubhouse: the difference between marketing at an audience and being part of…
Chili's just opened its first location on a golf course, and this is one of the smarter activations I've seen in a while.
Observation
Soccer Is Catching Baseball and Basketball in America
Soccer isn’t just growing in America. It’s starting to reshape the hierarchy of American sports.
Observation
PROMO BREAKDOWN: Dodger Stadium has turned batting helmet nachos into a running bit.
PROMO BREAKDOWN: Dodger Stadium has turned batting helmet nachos into a running bit.
Observation
The $10 Billion NBA Team and the Year-Round Arena
A Las Vegas NBA expansion team could reportedly cost as much as $10 billion. But the bigger sports business story may be what gets built around it.
Observation
BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the…
BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the big screen.
Observation
Staff may be bored of the hat shuffle, but fans love it: are you bored with it, or are they?
I am completely bored by the hat shuffle.
Observation
Why do MLB teams, and players, want ballparks to keep getting louder?
Why do MLB teams, and players, want ballparks to keep getting louder?
Observation
The Washington Commanders just figured out how to turn sushi into marketing.
The Washington Commanders just figured out how to turn sushi into marketing.
Observation
PROMO BREAKDOWN: The US Open's Honey Deuce has quietly become a real revenue line.
PROMO BREAKDOWN: The US Open's Honey Deuce has quietly become a real revenue line.
Observation
Before You Lower Your Price, Add to the Experience
Providing more value doesn’t always mean lowering the price.
Observation
The National Football League (NFL) isn't just taking a game to Australia.
The National Football League (NFL) isn't just taking a game to Australia.
Observation
I see a lot of in-game entertainment ideas.
I see a lot of in-game entertainment ideas.
Observation
USC has a beer sword.
USC has a beer sword.
Observation
A graphic on a computer screen isn’t the finished product.
A graphic on a computer screen isn’t the finished product.
Observation
The Blues' fan-requested Ozzy bobblehead: stop creating promotions in conference rooms—ask…
PROMO BREAKDOWN: The St. Louis Blues are calling it "fan-requested." Ozzy Osbourne Tribute Night, bobblehead for the first 10,000 fans, Dec. 2 against the Penguins.
Observation
The best ticket promotions answer one question for fans
The best ticket promotions answer one question for fans:
Observation
Chili's might be doing some of the best marketing in America right now.
Chili's might be doing some of the best marketing in America right now.
Observation
Baseball didn’t need to become something different.
Baseball didn’t need to become something different.
Article
Participation > Observation
How social media fundamentally changed what consumers expect from experiences.
Observation
In this episode of Ride With Me, I break down
In this episode of Ride With Me, I break down:
Observation
Elite youth sports as a dad: organizations that win won't just host events, they'll create…
This weekend I experienced elite youth sports through a completely different lens.