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WAYNE PARTELLO

Topic

Content & Media

How audiences consume, creators distribute and brands compete for attention.

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Observation

Defining Media by Distribution Is Outdated

The Tennessee Titans recently revoked the credential of Jared Stillman, a longtime radio personality who's also built an audience on YouTube and other platforms.

Observation

Media access is going to become a much bigger issue in sports.

Media access is going to become a much bigger issue in sports.

Observation

For decades, sports teams needed the media more than the media needed sports teams.

For decades, sports teams needed the media more than the media needed sports teams.

Observation

The Chicago Cubs are launching a 17-part scripted rom-com built for TikTok.

The Chicago Cubs are launching a 17-part scripted rom-com built for TikTok.

"The Logo Won't Last. Build the Audience While You Have It." graphic with Wayne Partello's own photo beside a generic, unbranded corporate ID badge illustration.

Observation

Don’t wait until you need an audience to start building one.

Don’t wait until you need an audience to start building one.

Observation

LinkedIn just added a button to report AI slop.

LinkedIn just added a button to report AI slop.

Observation

LinkedIn just gave users a button to report AI slop. 👀

LinkedIn just gave users a button to report AI slop. 👀

Article

Participation > Observation

How social media fundamentally changed what consumers expect from experiences.

Observation

I’ve seen so many people start posting content after they lose their gig…

I’ve seen so many people start posting content after they lose their gig…

Observation

If you’ve been following me for a while, thank you!

If you’ve been following me for a while, thank you!

Observation

Cam Newton just gave every athlete, executive, and business owner the same warning

Cam Newton just gave every athlete, executive, and business owner the same warning:

Observation

The ESPN layoffs hit a lot of talented people today.

The ESPN layoffs hit a lot of talented people today.

Observation

This past week my content generated more than 1 million impressions. 🤯

This past week my content generated more than 1 million impressions. 🤯

Observation

How to find things to post: don't force ideas, document moments, then ask "what's the…

Yesterday, Ian Donahue asked me a great question on LinkedIn:

Observation

𝗔𝗴𝗿𝗲𝗲 𝗼𝗿 𝗱𝗶𝘀𝗮𝗴𝗿𝗲𝗲: AI should be viewed as an opportunity for creatives?

𝗔𝗴𝗿𝗲𝗲 𝗼𝗿 𝗱𝗶𝘀𝗮𝗴𝗿𝗲𝗲: AI should be viewed as an opportunity for creatives?

Observation

Most people consume content…

Most people consume content…

Observation

This headline is spot on.

This headline is spot on.

Wayne Partello candid selfie composited with an office photo, "Being 'That Guy'" text overlay

Observation

The hardest part of documenting your work?

The hardest part of documenting your work?

Observation

How do you even find a floating taco bar in the Virgin Islands?

How do you even find a floating taco bar in the Virgin Islands?

Observation

Do you know who this is?

Do you know who this is?

Observation

The worst time to start telling your story is the day you need help; doing great work…

I had coffee with a friend recently who lost his job.

Observation

Alignment is powerful.

Alignment is powerful.

Observation

And just like that… we’re onto baseball ⚾️

And just like that… we’re onto baseball ⚾️

Observation

Selling cars because of a fun Instagram video.

Selling cars because of a fun Instagram video.