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WAYNE PARTELLO

Topic

Sports

Lessons from the inside of MLB, NHL, NBA and NCAA organizations — often where the story starts, even when the lesson travels somewhere else entirely.

Latest

CUENTO-branded photo collage styled as scattered Polaroids: a Texas Rangers office interior, a videographer filming on a baseball field at night, and a Detroit Tigers dugout mural, each stamped with an MLB 2024 Opening Day logo.

Observation

Spring training content lessons: produce once, distribute many.

Opening weekend of Major League Baseball (MLB) is a great time to reflect on some of our big takeaways from Spring Training.

Wayne and a colleague giving a brand presentation to seated Padres players in the team clubhouse.

Observation

An essential lesson from sports: Communicate your goals throughout the ENTIRE organization. 🌟

An essential lesson from sports: Communicate your goals throughout the ENTIRE organization. 🌟

Observation

Don't waste energy being jealous of others' advantages; take inspiration and get creative.

I love watching the Super Bowl… ads! 🏈📺

Wayne Partello poses with two Miami Dolphins colleagues wearing Dolphins-branded polos.

Observation

10 years ago I had my final game day with the Miami Dolphins and Hard Rock Stadium…

10 years ago I had my final game day with the Miami Dolphins and Hard Rock Stadium…

Observation

You write your story and you determine how you spend your days, it’s just that simple.

You write your story and you determine how you spend your days, it’s just that simple.

Observation

“What tool or skill did you use to be successful when you were the CMO of a team?”

“What tool or skill did you use to be successful when you were the CMO of a team?”

Wayne Partello smiles in a selfie wearing a Savannah Bananas cap and a CUENTO-branded hoodie.

Observation

The brands you wear tell a story; the Savannah Bananas' fans-first storytelling is a…

The brands you wear tell a story, I choose to try and only wear brands that support me, but I have adjusted my rule because of this hat…

Observation

The Savannah Bananas show impromptu moments layered on curated ones make an experience…

I love everything about this and here are a few of the reasons why.

Observation

Unbranded tables at Super Bowl radio row waste impressions; every touchpoint is a brand…

It’s interesting to see how some outlets on “radio row” at the Super Bowl have evolved over the years and how many are still the same.

The arena show and crowd at a Vegas Golden Knights game inside T-Mobile Arena.

Observation

Vegas Golden Knights lessons: never miss a chance to tell your story and extend the…

I am always looking for inspiration and now that I’m traveling more, there are opportunities around every corner.

Observation

The Pro Bowl was always the easiest example of using brand essence as a filter to spot…

I love that the NFL is replacing the Pro Bowl with a skills competition and a flag football game, but selfishly I’m a little sad too.

Wayne Partello takes a selfie with four former San Diego Padres colleagues on the field at Petco Park.

Observation

It doesn’t matter what you do, or where you do it there is one constant…

It doesn’t matter what you do, or where you do it there is one constant…

Wayne Partello poses with a former minor league player he mentored on storytelling and personal branding.

Observation

“If just one of you takes this advice and apply it to your career, then I had a great day…

“If just one of you takes this advice and apply it to your career, then I had a great day today!”

Observation

Changing who you are as a business starts with determining who you want to be.

Changing who you are as a business starts with determining who you want to be.

Observation

Entertainment in sports entertainment must become the centerpiece; Vegas Golden Knights use…

Putting more entertainment into sports entertainment is becoming more than a nice addition to the plan, it needs to become the centerpiece.

A TV screen showing three broadcasters recording The Finsiders show on Fox Sports Florida, with Miami Dolphins branding on set.

Observation

The Finsiders show was built from borrowed blankets to Fox Sports; don't let traditional…

I love when I get a photo memory that motivates me.

Observation

Sponsorship work only begins when you sign the deal; it's on the brand to use the…

In our quest to reestablish Ballast Point Brewing Company as a locally owned and operated independent brewer again, we have partnered with several local brands to show our support of San Diego. From the San Diego Padres to San Diego Magazine and one that we are very proud of with Local Media San Diego & 91X.

Observation

Such a great weekend with Ballast Point Brewing Company and their

Such a great weekend with Ballast Point Brewing Company and their #FreeBeerForJoe activation to celebrate the first no-hitter in San Diego Padres history. A fun idea is only as good as the team that executes it and this idea had a lot of hands needed to bring it to life. Thanks to the team at Ballast Point, Padres, Bally Sports West, SoCal & San Diego, Audacy, Inc. San Diego, Bay Bird Inc., and our team CUENTO Marketing.

Observation

Remember playing telephone when you were a kid?

Remember playing telephone when you were a kid?

Article

Share post for the NFL Draft story: embrace the non-traditional experiences that shaped you.

As we head into the National Football League (NFL) draft tonight, I wanted to share this story from my first year working this event in Miami. This story is the reason why I am have embraced my journey and all of the non-traditional experiences that have helped me become the person I am today.

Article

A Day that changed a franchise and me

A Day that changed a franchise and me

Article

Lessons from a National Champion

Lessons from a National Champion

Wayne Partello backstage with Donnie Wahlberg during a New Kids on the Block show in San Diego in 2017.

Article

The music that helped me find my HAPPINESS

The music that helped me find my HAPPINESS

Observation

Young people shouldn't limit their career options by geography; moving for opportunity is…

I had a meeting today with a woman that I mentored several years ago. She’s so happy now and it made me so excited! Not only for her, but it was another sign that this project is going to be so exciting.