How you behave will determine what you are known for. So you better know who you want to be. 🧠

How you behave will determine what you are known for. So you better know who you want to be. 🧠

The Detroit Tigers are very sure of who they are and who they want to be. There was a brand destination defined three years ago, and their team is executing it beautifully! 👏

This weekend is Black In Baseball Weekend to honor those whose contributions have built the foundation of Tigers baseball and continue to inspire generations to shape the game’s future. ⚾️

Last night kicked it off with Hip Hop Night, featuring:

• A custom in-game graphics package (that was beautiful btw) 🎨

• Features celebrating hip hop 🎶

• A postgame concert with Ludacris 🎤

If you take anything away from this post, besides Paws’ sick moves on stage with Luda, it’s this: Every one of those elements—including Paws’ moves—aligns fully with their brand essence. 🔑

What do you want to be known for? Once you know that answer…

Never miss an opportunity to tell YOUR story. 📣

To my friends at the Tigers,

Your story is beautiful, and you’re all doing an amazing job of making sure the whole world knows who you are. 🌍

YKTTWA! 🔥

#BrandEssence #Storytelling #DetroitTigers #HipHopNight #BlackInBaseball #Paws #SportsMarketing #FanExperience #TigersBaseball