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WAYNE PARTELLO

Observation

BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the…

BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the big screen.

BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the big screen.

I can't tell you how many people sent me this video.

There are very few ideas I'm actually jealous I didn't come up with. This is one of them.

Repeat after me: participation over observation.

Fans don't want to just watch anymore. They want to be part of the action.

#FanEngagement #SportsMarketing #MLB #GameDayExperience #SportsBusiness

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