Observation
PROMO BREAKDOWN: The US Open's Honey Deuce has quietly become a real revenue line.
PROMO BREAKDOWN: The US Open's Honey Deuce has quietly become a real revenue line.
Topic
Business
The commercial mechanics behind sports, entertainment and fan-facing brands.
Supporting Content
Latest
Observation
One of the simplest business lessons I’ve learned running CUENTO Marketing happens when my…
One of the simplest business lessons I’ve learned running CUENTO Marketing happens when my phone rings.
Observation
CUENTO's business is people and their work: find talent, invest, coach, challenge and give…
I had a realization recently about the business we've built at CUENTO Marketing.
Observation
USC has a beer sword.
USC has a beer sword.
Observation
For decades, sports teams needed the media more than the media needed sports teams.
For decades, sports teams needed the media more than the media needed sports teams.
Observation
Robert Morris just gave away its basketball jersey patch.
Robert Morris just gave away its basketball jersey patch.
Article
Before You Say “I Do” to a Sponsorship, Ask This Question
Brands spend enormous energy negotiating sponsorship rights. Too often, they haven't answered the more important question: What will it take to make those rights actually perform?
Observation
The question you should ask before saying “I do” to your next sponsorship partnership
The question you should ask before saying “I do” to your next sponsorship partnership:
Observation
A lesson more salespeople should embrace
A lesson more salespeople should embrace:
Observation
The longer you work on something, the harder it becomes to see it clearly.
The longer you work on something, the harder it becomes to see it clearly.
Observation
Cam Newton just gave every athlete, executive, and business owner the same warning
Cam Newton just gave every athlete, executive, and business owner the same warning:
Observation
The ESPN layoffs hit a lot of talented people today.
The ESPN layoffs hit a lot of talented people today.
Observation
The difference between an idea and a business isn’t the idea. It’s the people willing to…
The difference between an idea and a business isn’t the idea. It’s the people willing to bet on it.
Observation
We hit the streets with 4-SKIN this weekend.
We hit the streets with 4-SKIN this weekend.
Observation
A love letter to sales from a marketer… ❤️
A love letter to sales from a marketer… ❤️
Observation
“Retail is dead.”
“Retail is dead.”
Observation
What’s the best part of your job? 🤔
What’s the best part of your job? 🤔
Article
Why is Marketing Failing?
The silent killer of marketing is staring us all in the face.
Article
There’s a silent killer destroying marketing performance inside organizations.
There’s a silent killer destroying marketing performance inside organizations.
Observation
𝗔𝗴𝗿𝗲𝗲 𝗼𝗿 𝗱𝗶𝘀𝗮𝗴𝗿𝗲𝗲: AI should be viewed as an opportunity for creatives?
𝗔𝗴𝗿𝗲𝗲 𝗼𝗿 𝗱𝗶𝘀𝗮𝗴𝗿𝗲𝗲: AI should be viewed as an opportunity for creatives?
Observation
FOX pushing back on NFL distribution: legacy media fights consumer change instead of…
Watching FOX push back against the NFL’s media distribution strategy brings me back to my radio days… 𝗔𝗻𝗱 𝗻𝗼𝘁 𝗶𝗻 𝗮 𝗴𝗼𝗼𝗱 𝘄𝗮𝘆.
Observation
JetBlue didn’t react.
JetBlue didn’t react.
Observation
Spirit Airlines is 𝗴𝗼𝗻𝗲.
Spirit Airlines is 𝗴𝗼𝗻𝗲.
Observation
If this looks familiar…
If this looks familiar…