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WAYNE PARTELLO

Topic

Sports

Lessons from the inside of MLB, NHL, NBA and NCAA organizations — often where the story starts, even when the lesson travels somewhere else entirely.

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Observation

The Tartan Army completely changed the way I look at the World Cup.

The Tartan Army completely changed the way I look at the World Cup.

Observation

My biggest takeaway from the World Cup so far

My biggest takeaway from the World Cup so far:

Observation

Scottish fans' Dancing Queen at Fenway: the best entertainment teams recognize a moment and…

Scottish soccer fans invaded Boston this weekend and created one of the best crowd moments you’ll see all year.

Observation

Today’s Big Screen Breakdown

Today’s Big Screen Breakdown:

Observation

Today’s Big Screen Breakdown

Today’s Big Screen Breakdown:

Observation

FOX pushing back on NFL distribution: legacy media fights consumer change instead of…

Watching FOX push back against the NFL’s media distribution strategy brings me back to my radio days… 𝗔𝗻𝗱 𝗻𝗼𝘁 𝗶𝗻 𝗮 𝗴𝗼𝗼𝗱 𝘄𝗮𝘆.

Observation

From idea… to execution.

From idea… to execution.

Observation

This headline is spot on.

This headline is spot on.

Observation

Story time.

Story time.

Observation

One of the coolest parts of working in sports marketing…

One of the coolest parts of working in sports marketing…

Observation

Everyone’s talking about the LED court failure.

Everyone’s talking about the LED court failure.

Observation

I saw this quote from Chris Sale recently that made me shake my head.

I saw this quote from Chris Sale recently that made me shake my head.

Observation

The Atlanta Hawks tried something bold with their Magic City promotion.

The Atlanta Hawks tried something bold with their Magic City promotion.

Observation

Stephen Bunting — “The Bullet” — might have the most electric walk-on in sports right now.

Stephen Bunting — “The Bullet” — might have the most electric walk-on in sports right now.

Observation

Alignment is powerful.

Alignment is powerful.

Observation

USA Hockey is trending after that gold medal moment.

USA Hockey is trending after that gold medal moment.

Observation

Is the cart leading the horse… 𝘰𝘳 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘸𝘢𝘺 𝘢𝘳𝘰𝘶𝘯𝘥?

Is the cart leading the horse… 𝘰𝘳 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘸𝘢𝘺 𝘢𝘳𝘰𝘶𝘯𝘥?

Observation

And just like that… we’re onto baseball ⚾️

And just like that… we’re onto baseball ⚾️

Observation

The secret to winning in sports and business is alignment.

The secret to winning in sports and business is alignment.

Observation

Winning organizations don't accidentally evolve—they align; leadership commits to a vision…

Last year CUENTO Marketing worked with teams across 𝗠𝗟𝗕, 𝗡𝗙𝗟, 𝗡𝗛𝗟, 𝗡𝗕𝗔, 𝗠𝗟𝗦, 𝗡𝗖𝗔𝗔, and the 𝗚-𝗟𝗲𝗮𝗴𝘂𝗲. Here’s what we learned 👇

Observation

Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.

Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.

Observation

Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.

Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.

Observation

Most 𝗴𝗼𝗮𝗹𝘀 𝗳𝗮𝗶𝗹 because they only get reviewed once a year.

Most 𝗴𝗼𝗮𝗹𝘀 𝗳𝗮𝗶𝗹 because they only get reviewed once a year.

Observation

𝗪𝗶𝗻𝗻𝗶𝗻𝗴 is out of our control.

𝗪𝗶𝗻𝗻𝗶𝗻𝗴 is out of our control.