Observation
Chili's might be doing some of the best marketing in America right now.
Chili's might be doing some of the best marketing in America right now.
Observation
“Why would you want to go work for the Padres??? Nobody in San Diego cares about the Padres!” ⚾️
“Why would you want to go work for the Padres??? Nobody in San Diego cares about the Padres!” ⚾️
That was a direct quote from someone when I said I was moving to San Diego in 2013. 😬
My answer was, “because we’re going to change that!” 💥
There is nothing more satisfying than talking to teams at the early stages of a rebuild and letting them know that it will be okay and YOU can make a difference. 🌟
The other parts of the equation are:
1. A clear direction for the brand that answers to fans’ expectations 🎯
2. A commitment from the whole team and ownership to live up to those expectations 🙌
3. Discipline to stay focused on the goals and ignore the noise and the haters 💪
One media member actually told me, “You’re behaving like you’re still in Boston and this is a championship team. Well, you’re not, and this is San Diego!” 🤦♂️
Imagine if we listened?
Set a goal and go after it together! 🚀
#Teamwork #Rebuild #BrandDirection #FocusOnTheGoal #Discipline #IgnoreTheNoise #StayCommitted
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
Chili's might be doing some of the best marketing in America right now.
Observation
Redefining a brand is one of the most rewarding parts of my job.
Observation
A logo is not a brand. I’ll say it again… A LOGO IS NOT A BRAND. And neither is a uniform or a campaign slogan.
Observation
How you behave will determine what you are known for. So you better know who you want to be. 🧠