Leaving the team showed him how little brand messaging breaks through to fans' feeds;…

One of the greatest gifts I’ve been given since quitting working for professional sports teams is… perspective!

Stepping back from my role also changed my algorithm which allowed me to see what consumers actually see from a brand.

When I worked for the Padres, my feed was all Padres all of the time. So much so that I was hard for me to comprehend how someone wouldn’t know about what was going on in our world.

Today, my feed has been cleansed of previous focus on that specific topic. It’s allowed me to experience a fan’s perspective of how little brand messaging breaks through to my feed.

Consistency of messaging and storytelling is more important than ever with this renewed perspective.

PS follow me on TIKTOK. I’m embarrassing my kids, one post at a time. Ha!