Observation
𝗙𝗶𝗹𝗲 𝘂𝗻𝗱𝗲𝗿: Just make it happen.
𝗙𝗶𝗹𝗲 𝘂𝗻𝗱𝗲𝗿: Just make it happen.
Topic
Fan Experience
How the experience shapes what people feel, value, remember and do next.
Supporting Content
Latest
Observation
Trend Breakdown: Nostalgia is becoming one of the smartest marketing strategies.
📈 Trend Breakdown: Nostalgia is becoming one of the smartest marketing strategies.
Observation
Nostalgia isn't just entertainment anymore. It's a marketing strategy.
Nostalgia isn't just entertainment anymore. It's a marketing strategy.
Observation
The Tartan Army completely changed the way I look at the World Cup.
The Tartan Army completely changed the way I look at the World Cup.
Observation
My biggest takeaway from the World Cup so far
My biggest takeaway from the World Cup so far:
Observation
The magic isn't in the event; it's in all the work nobody sees—and CUENTO should celebrate…
One thing we’re realizing as CUENTO Marketing grows: We don’t do a good enough job celebrating the work that goes into wins.
Observation
Scottish fans' Dancing Queen at Fenway: the best entertainment teams recognize a moment and…
Scottish soccer fans invaded Boston this weekend and created one of the best crowd moments you’ll see all year.
Observation
Today’s Big Screen Breakdown
Today’s Big Screen Breakdown:
Observation
“Retail is dead.”
“Retail is dead.”
Observation
Today’s Big Screen Breakdown
Today’s Big Screen Breakdown:
Observation
I didn’t even know Bruno Mars was on tour this summer.
I didn’t even know Bruno Mars was on tour this summer.
Observation
Clip from yesterday’s Ride With Me while walking to work.
Clip from yesterday’s Ride With Me while walking to work.
Observation
Everyone’s talking about the LED court failure.
Everyone’s talking about the LED court failure.
Observation
Stephen Bunting — “The Bullet” — might have the most electric walk-on in sports right now.
Stephen Bunting — “The Bullet” — might have the most electric walk-on in sports right now.
Observation
Is the cart leading the horse… 𝘰𝘳 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘸𝘢𝘺 𝘢𝘳𝘰𝘶𝘯𝘥?
Is the cart leading the horse… 𝘰𝘳 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘸𝘢𝘺 𝘢𝘳𝘰𝘶𝘯𝘥?
Observation
𝗪𝗶𝗻𝗻𝗶𝗻𝗴 is out of our control.
𝗪𝗶𝗻𝗻𝗶𝗻𝗴 is out of our control.
Observation
Narrative follows performance; communication is the backbone, so leaders should listen to…
When photos surfaced of Carlie Irsay-Gordon on the sidelines with a headset, many mocked her. Today, after a 7-1 start, those same images are being praised.
Observation
SDSU football plan in phases: new pregame destination, new go-to-market approach, redefined…
I love it when a plan comes together—and this latest announcement from SDSU Football is a perfect example of strategy turning into momentum.
Observation
The Toronto Blue Jays are heading to the World Series—and I’m excited for a reason you may…
The Toronto Blue Jays are heading to the World Series—and I’m excited for a reason you may not guess. ⚾🇨🇦
Observation
One of the easiest
One of the easiest #LessonsFromSports you can apply to your business:
Observation
Lookin’ up and seeing Matt Coy from CUENTO Marketing quoted in Sports Business Journal…
Lookin’ up and seeing Matt Coy from CUENTO Marketing quoted in Sports Business Journal yesterday is amazing. 🙌
1 / 6Observation
Baseball is a beautiful game, but an even more beautiful family. ⚾❤️
Baseball is a beautiful game, but an even more beautiful family. ⚾❤️
Observation
What does it look like to reimagine a team’s entertainment experience??? 🏟️
What does it look like to reimagine a team’s entertainment experience??? 🏟️
Observation
Identifying experience improvements is the start; the real work is overcoming the stack of…
I love cruises, and even more directly, I love Royal Caribbean International cruises. 🚢 And this latest move makes me love them even more. ❤️