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WAYNE PARTELLO

Observation

Clip from yesterday’s Ride With Me while walking to work.

Clip from yesterday’s Ride With Me while walking to work.

The future of sports and venue marketing is simple:

Create experiences people WANT to share.

Because once fans start posting…

The algorithm starts working for you.

Friends see it.

Interest spreads.

Awareness grows.

And suddenly your event becomes something people feel like they’re missing.

That’s the new funnel.

The more shareable the experience…

The more discoverable the brand.

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