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WAYNE PARTELLO

Observation

The magic isn't in the event; it's in all the work nobody sees—and CUENTO should celebrate…

One thing we’re realizing as CUENTO Marketing grows: We don’t do a good enough job celebrating the work that goes into wins.

One thing we’re realizing as CUENTO Marketing (opens the CUENTO site in a new tab) grows: We don’t do a good enough job celebrating the work that goes into wins.

Last week was a great reminder.

Fans saw the lights.

The pyro.

The content.

The moments.

What they didn’t see was everything that came before it.

Months of planning.

Creative alignment.

Content collection.

Production meetings.

Then finally…

Showtime.

And even then, the work isn’t done.

Review.

Refine.

Improve.

That’s what I love about this business.

The magic isn’t in the event.

The magic is in all the work nobody sees.

Congrats to our partners at the Athletics on an incredible week.

And shoutout to the CUENTO team. It’s fun watching our partners shine, knowing how much work went into making it happen. 👏

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