Observation
They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.
Observation
Everyone’s talking about the LED court failure.
And I get it.
Failure is what gets read. What gets shared. What gets clicked.
Our feeds reward the negative.
But here’s what I see.
A league that had the guts to go first. To push outside the status quo. To try something nobody had done before.
It didn’t work perfectly… Good.
That’s how this works.
You try. You learn. You adjust.
The only real failure is walking away and never trying again.
The best innovations in sports and in business were built on a pile of things that didn’t work the first time.
The LED court isn’t a failure story.
It’s chapter one. 🔥
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
We've talked before about sports teams getting creative with custom concession cups.

Observation
There is no such thing as "the fan."

Observation
You can spend hundreds of millions of dollars improving a stadium and still miss what matters most to fans.

Observation
Before fireworks, fix friction.