Observation
Baseball didn’t need to become something different.
Baseball didn’t need to become something different.
Observation
Scottish soccer fans invaded Boston this weekend and created one of the best crowd moments you’ll see all year.
Scottish soccer fans invaded Boston this weekend and created one of the best crowd moments you’ll see all year.
The crowd starts singing Dancing Queen.
The DJ lets them have the moment.
Then comes the magic.
He slowly pulls the music out.
The crowd keeps singing.
No backing track.
No prompts.
Just thousands of fans carrying the song on their own.
Then he gradually brings the music back in and the place absolutely erupts.
The best entertainment teams don’t always create the moment.
Sometimes they recognize the moment and amplify it.
Great job by the Boston Red Sox game presentation team.
#worldcup #RedSox #FenwayPark #tartanarmy #scottishfans
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
Baseball didn’t need to become something different.
Observation
I love everything about this and here are a few of the reasons why.

Observation
Generating excitement is exhilarating but amplifying genuine excitement should always be the goal.
Observation
We've talked before about sports teams getting creative with custom concession cups.