Is the cart leading the horse… 𝘰𝘳 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘸𝘢𝘺 𝘢𝘳𝘰𝘶𝘯𝘥?

Is the cart leading the horse… 𝘰𝘳 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘸𝘢𝘺 𝘢𝘳𝘰𝘶𝘯𝘥?

Customer expectations have changed because their lives are built around choice.

𝗖𝘂𝗿𝗮𝘁𝗲𝗱 feeds. 𝗕𝘂𝗶𝗹𝗱-𝘆𝗼𝘂𝗿-𝗼𝘄𝗻 meals. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 everywhere.

But when your core business is competition, not engagement, delivering a frictionless, guaranteed blissful experience becomes harder.

After attending TGL last night, the difference was obvious.

This is a product designed with 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 leading the way.

The competition still matters, but it’s not the only thing that matters.

That clarity is the real lesson.

When you know what leads your business, you can:

• Set expectations with customers

• Create clear rules of engagement

• Give your staff a focused vision

You can’t be everything to everyone.

Pick a direction. Align your team. Go all in.

TGL is not trying to be a traditional golf event.

They’re leading with experience—and it shows.

Oh and meeting Kendall Toole was a great bonus!