Skip to content
WAYNE PARTELLO

Observation

Today’s Big Screen Breakdown

Today’s Big Screen Breakdown:

The Los Angeles Dodgers absolutely nailed this one.

Mookie.

Roki.

Cookie. 😂

A simple game.

A simple concept.

And that’s exactly why it works.

One of the biggest shifts happening in sports and entertainment right now is moving fans from observation to participation.

Fans don’t just want to watch anymore.

They want to play.

They want to guess.

They want to compete.

They want to feel like they’re part of the experience.

That’s what makes this activation so smart.

Everyone in the ballpark can participate.

No app.

No instructions.

No giant production.

Just a fun moment that pulls fans into the show.

Great job by the Dodgers.

#BigScreenBreakdown #Dodgers #MookieBetts #SportsEntertainment #FanExperience

Experienced By Wayne: The Newsletter

What Wayne's noticing, and what he thinks it means.

Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.

By subscribing, you agree to receive Experienced By Wayne by email. Unsubscribe anytime. Privacy · About the newsletter →