“Retail is dead.”

“Retail is dead.”

Is it?

Or have too many retailers simply stopped giving people a reason to show up?

Have you ever been to a Buc-ee's, Ltd.?

It’s a gas station…

And somehow it’s become a destination.

This weekend I visited Scheels in Colorado.

A sporting goods store with a Ferris wheel, restaurant, animatronics, bowling alley, and brands I’ve never seen in other stores.

And it was PACKED.

People don’t leave their homes for transactions anymore.

They leave for experiences.

The days of unlocking the doors and expecting customers to appear are over.

The brands that win will create experiences worth people’s time.

The rest will learn a hard lesson:

Evolve or dissolve.