Observation
There are many challenges running your own business, but this is my toughest personal…
There are many challenges running your own business, but this is my toughest personal challenge… 😓
Observation
A graphic on a computer screen isn’t the finished product.
A graphic on a computer screen isn’t the finished product.
The finished product is 30,000 people experiencing it together.
Yesterday, we took our CUENTO Marketing (opens the CUENTO site in a new tab) and creative team to Snapdragon Stadium so they could see where their work actually goes.
Our team has spent months developing the look and feel for San Diego State Athletics, pitching concepts, collecting content, editing, animating and building assets for game day.
Then those assets get handed to Matt Coy and our Experience team, who decide how and when to use them to bring the show to life.
Yesterday, the people who created the work got to see that final step. They toured the control room, watched their assets load onto the boards and saw the environment they were actually designing for.
That connection matters.
After game one, we’ll come back together, figure out what worked, what didn’t and make game two even better.
Creative → Production → Experience → Evaluation → Evolution.
The more everyone understands the entire journey, the better the experience becomes.
PS I love seeing projects where almost our entire team is part of the work. 🙌
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Let’s create a culture where creativity is encouraged and celebrated.
Let’s create a culture where creativity is encouraged and celebrated.