Observation
PROMO BREAKDOWN: Dodger Stadium has turned batting helmet nachos into a running bit.
PROMO BREAKDOWN: Dodger Stadium has turned batting helmet nachos into a running bit.
Observation
USC has a beer sword.
USC has a beer sword.
Yes, a sword full of beer. 🍺⚔️
It's fun, but underneath the novelty is a pretty smart revenue idea.
Fans are already buying beer. USC simply made that purchase more valuable, more visible and a lot more shareable.
The vessel becomes part of the experience. And when hundreds of fans are walking around the stadium carrying beer swords, the product becomes its own marketing.
We spend a lot of time in sports looking for new inventory and new revenue streams.
Sometimes the opportunity is much simpler.
Take something fans already want and make the experience better.
More value for the fan. More revenue for the property.
Great job, USC. 👏
#SportsBusiness #FanExperience #SportsMarketing #CollegeSports #CollegeFootball
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