Observation
Staff may be bored of the hat shuffle, but fans love it: are you bored with it, or are they?
I am completely bored by the hat shuffle.
Observation
The Blues' fan-requested Ozzy bobblehead: stop creating promotions in conference rooms—ask…
PROMO BREAKDOWN: The St. Louis Blues are calling it "fan-requested." Ozzy Osbourne Tribute Night, bobblehead for the first 10,000 fans, Dec. 2 against the Penguins.
PROMO BREAKDOWN: The St. Louis Blues are calling it "fan-requested." Ozzy Osbourne Tribute Night, bobblehead for the first 10,000 fans, Dec. 2 against the Penguins.
Back in 1984, Ozzy got arrested in St. Louis, and that mugshot became local legend. Fans asked for it as a giveaway. The Blues built the promotion around it.
Too often, promotions get created in a conference room. I love it when teams take the time to actually ask their fans what would get them excited.
The Blues didn't just ask the question. They listened. That combination of pop culture and fan feedback just created an epic promotional night.
Participation over observation. Give your audience a hand in the outcome, and they'll show up for it.
The weirder and more local the idea, the harder it is for anyone else to copy. And the more it's genuinely yours.
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Listening beats talking: focus groups show customers want to share, being heard builds…
It’s me, hi, I’m a talker, it’s me… 🎤 But if there’s one thing I’ve learned, it’s this: listening is far more important than talking.