Observation
They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.
Observation
Custom stadium cups have officially reached trend status.
Custom stadium cups have officially reached trend status.
⚔️ USC: Trojan Sword
📯 Buffalo: Beer Horn
🏒 Boston: Hockey Glove
🦧 Nashville: The Fang
My current ranking: USC → Buffalo → Boston → Nashville.
Although Nashville gets bonus points for putting frozen cocktails in The Fang instead of just beer. 😂
This is exactly the kind of fan-experience trend I love. Take something people were already going to buy and make it more fun, memorable and connected to the team.
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
We've talked before about sports teams getting creative with custom concession cups.

Observation
There is no such thing as "the fan."

Observation
You can spend hundreds of millions of dollars improving a stadium and still miss what matters most to fans.

Observation
Before fireworks, fix friction.