Observation
The news cycle moves fast, and when the spotlight hits you, there are a few things to remember.
The news cycle moves fast, and when the spotlight hits you, there are a few things to remember.
Topic
Marketing
How brands earn attention, create demand and turn interest into action.
Supporting Content
Latest
Observation
A logo is not a brand; Cracker Barrel's redesign shows a visual change without clear…
A logo is not a brand. I’ll say it again… A LOGO IS NOT A BRAND. And neither is a uniform or a campaign slogan.
Observation
A radio-thon he helped launch has raised millions for the Jimmy Fund; storytelling unites…
I looked up yesterday and saw this post from my former radio station in Boston… WOW! Over $5.3 million raised to fight cancer.
Observation
How you behave will determine what you are known for. So you better know who you want to be. 🧠
How you behave will determine what you are known for. So you better know who you want to be. 🧠
Observation
“Why would you want to go work for the Padres??? Nobody in San Diego cares about the…
“Why would you want to go work for the Padres??? Nobody in San Diego cares about the Padres!” ⚾️
Observation
One of the topics from last week’s roundtables was around unlocking budgets. 💸
One of the topics from last week’s roundtables was around unlocking budgets. 💸
Observation
What will it say after your name when you pass away? 🤔
What will it say after your name when you pass away? 🤔
Observation
Don’t sleep on Sundays… there’s business to be done and impressions up for grabs! 🚀
Don’t sleep on Sundays… there’s business to be done and impressions up for grabs! 🚀
Observation
Let’s talk about content creation and why you should be doing it.
Let’s talk about content creation and why you should be doing it.
Observation
Leaving the team showed him how little brand messaging breaks through to fans' feeds;…
One of the greatest gifts I’ve been given since quitting working for professional sports teams is… perspective!
Observation
Transitioning from working for a team to consulting with teams has given me a whole new…
Transitioning from working for a team to consulting with teams has given me a whole new perspective.
Observation
A Love Letter to Radio—And a Wake-Up Call for Any Business 🎙️📻
A Love Letter to Radio—And a Wake-Up Call for Any Business 🎙️📻
Observation
The superpower of being an operator can’t be underestimated. ⚡
The superpower of being an operator can’t be underestimated. ⚡
Observation
Anybody can sell a product, a house, a service. But what makes YOU different? 💡
Anybody can sell a product, a house, a service. But what makes YOU different? 💡
Observation
Growing a business on LinkedIn takes consistency: make writing a priority, use Canva, use…
The power and reach of LinkedIn is incredible—it’s been a cornerstone of our awareness strategy for CUENTO Marketing. But here’s the truth: it’s not automatic.
Observation
Listening beats talking: focus groups show customers want to share, being heard builds…
It’s me, hi, I’m a talker, it’s me… 🎤 But if there’s one thing I’ve learned, it’s this: listening is far more important than talking.
Observation
Us in August 2019 to Jamie & Gabe
Us in August 2019 to Jamie & Gabe:
Observation
One of my favorite parts about telling your story is when others start telling it too. 🎤
One of my favorite parts about telling your story is when others start telling it too. 🎤
Observation
You’re in possession of the brand, but at times it can feel like everyone’s trying to rip…
You’re in possession of the brand, but at times it can feel like everyone’s trying to rip it from your hands.
Observation
Brand success starts with choosing a destination: "Who do we want to be when that moment…
The key to driving brand success is choosing a destination and knowing what you will represent when you get there.
Observation
June 17, 2008 - That’s me on the floor after the Boston Celtics celebrated banner 17.
June 17, 2008 - That’s me on the floor after the Boston Celtics celebrated banner 17.
Observation
An essential lesson from sports: Communicate your goals throughout the ENTIRE organization. 🌟
An essential lesson from sports: Communicate your goals throughout the ENTIRE organization. 🌟
Observation
Don't waste energy being jealous of others' advantages; take inspiration and get creative.
I love watching the Super Bowl… ads! 🏈📺
Observation
Can you rattle off your personal core values? 🤔
Can you rattle off your personal core values? 🤔