Observation
It’s always sad to see icons from our childhood fall.
It’s always sad to see icons from our childhood fall.
Topic
Marketing
How brands earn attention, create demand and turn interest into action.
Supporting Content
Latest
Observation
A business thriving since 1939, Lewis' in Norwood, Massachusetts, holds valuable lessons
A business thriving since 1939, Lewis' in Norwood, Massachusetts, holds valuable lessons:
Observation
Marketing is not a cost center if you're doing it right.
I love it when people say that marketing is a cost center… 🙄
Observation
Find your beach, even if it’s at the bottom of a ski mountain.
Find your beach, even if it’s at the bottom of a ski mountain.
Observation
When inspiration dries up, get out of the office and observe design in the real world.
We've all been there, looking at the same logos and colors for many years, and the next spark of inspiration just isn't there...
Observation
Sharing your story internally keeps leadership informed; well-performing departments look…
Sharing your story goes beyond just marketing – it's essential for keeping your leadership team informed about your department's progress.
Observation
Lasting brand-consumer relationships require consistent respect and value; don't ditch…
Relationships, whether friendships, marriages, or brand-consumer connections, share a common truth: lasting bonds require respect and value.
Observation
The brands you wear tell a story; the Savannah Bananas' fans-first storytelling is a…
The brands you wear tell a story, I choose to try and only wear brands that support me, but I have adjusted my rule because of this hat…
Observation
A great leader taught brand marketing, quiet confidence and executing a strategic plan—and…
Great leaders work hard to help you win in life and your career. I have been so fortunate to have a few incredible leaders in my life…
Observation
Taking time to care about your “personal brand” doesn’t make you a bad person.
Taking time to care about your “personal brand” doesn’t make you a bad person.
Observation
An easy question that most people miss when making brand decisions…
An easy question that most people miss when making brand decisions…
Observation
Social media platforms have removed traditional media gatekeepers, giving anyone access to…
Social media platforms have removed traditional media gatekeepers, giving anyone access to an audience.
Observation
Storytelling isn't only for external audiences; consistently share your story internally.
Storytelling isn’t exclusively for external audiences, there is incredible power to consistently share your story with your internal audience.
Observation
I believe in the jab, jab, jab, right hook theory from Gary Vaynerchuk.
I believe in the jab, jab, jab, right hook theory from Gary Vaynerchuk.
Observation
Unbranded tables at Super Bowl radio row waste impressions; every touchpoint is a brand…
It’s interesting to see how some outlets on “radio row” at the Super Bowl have evolved over the years and how many are still the same.
Observation
The Pro Bowl was always the easiest example of using brand essence as a filter to spot…
I love that the NFL is replacing the Pro Bowl with a skills competition and a flag football game, but selfishly I’m a little sad too.
Observation
Nobody cares about what I do!! So why would I waste my time telling MY story?
Nobody cares about what I do!! So why would I waste my time telling MY story?
Observation
Employees are a company's greatest resource in sharing its story; do they know and believe it?
Katie Jackson & I have been meeting with companies across the country and across industries for over a year now discussing the power of storytelling. One thing that is clear is that the greatest resources that every company has in sharing their story are their employees. I wonder how many people feel they are fully aware of their company’s brand story and whether they believe in it. Let me know below.
Observation
Changing who you are as a business starts with determining who you want to be.
Changing who you are as a business starts with determining who you want to be.
Observation
One year of CUENTO: decide what your brand aspires to be and go after it unapologetically,…
A year ago today we took a giant leap to create the company that we had envisioned for years and left our full time jobs in Major League Baseball.
Observation
The journey for a young company to define what they want their story to be is just the…
The journey for a young company to define what they want their story to be is just the beginning…
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I looked away for a brief moment…
I looked away for a brief moment…
Observation
Sponsorship work only begins when you sign the deal; it's on the brand to use the…
In our quest to reestablish Ballast Point Brewing Company as a locally owned and operated independent brewer again, we have partnered with several local brands to show our support of San Diego. From the San Diego Padres to San Diego Magazine and one that we are very proud of with Local Media San Diego & 91X.
Observation
Such a great weekend with Ballast Point Brewing Company and their
Such a great weekend with Ballast Point Brewing Company and their #FreeBeerForJoe activation to celebrate the first no-hitter in San Diego Padres history. A fun idea is only as good as the team that executes it and this idea had a lot of hands needed to bring it to life. Thanks to the team at Ballast Point, Padres, Bally Sports West, SoCal & San Diego, Audacy, Inc. San Diego, Bay Bird Inc., and our team CUENTO Marketing.