Observation
From idea… to execution.
From idea… to execution.
Topic
Marketing
How brands earn attention, create demand and turn interest into action.
Supporting Content
Latest
Observation
It’s been a long month.
It’s been a long month.
Observation
Story time.
Story time.
Observation
One of the coolest parts of working in sports marketing…
One of the coolest parts of working in sports marketing…
Observation
How do you even find a floating taco bar in the Virgin Islands?
How do you even find a floating taco bar in the Virgin Islands?
Observation
The Atlanta Hawks tried something bold with their Magic City promotion.
The Atlanta Hawks tried something bold with their Magic City promotion.
Observation
I’ll say it again.
I’ll say it again.
Observation
The smartest move after the Super Bowl didn’t cost $10 million.
The smartest move after the Super Bowl didn’t cost $10 million.
Observation
One of the smartest brand moves from the Super Bowl didn’t come from a $10M ad.
One of the smartest brand moves from the Super Bowl didn’t come from a $10M ad.
Observation
Redefining a brand is one of the most rewarding parts of my job.
Redefining a brand is one of the most rewarding parts of my job.
Observation
Selling cars because of a fun Instagram video.
Selling cars because of a fun Instagram video.
Observation
Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.
Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.
Observation
Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.
Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.
Observation
You need to build 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀.
You need to build 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀.
Observation
MTV's quiet end: nostalgia won't save you; evolve or dissolve.
We’re starting 2026 with a quiet goodbye to something that mattered in my life: 𝘔𝘛𝘝.
Observation
In today’s economy, it’s not enough to just do your job.
In today’s economy, it’s not enough to just do your job.
Observation
𝗛𝗼𝘄 𝘄𝗲𝗹𝗹 𝗱𝗼 𝘆𝗼𝘂 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝘄𝗶𝗻𝘀?
𝗛𝗼𝘄 𝘄𝗲𝗹𝗹 𝗱𝗼 𝘆𝗼𝘂 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝘄𝗶𝗻𝘀?
Observation
𝗔𝗴𝗲𝗻𝗰𝘆 = helps the marketing team.
𝗔𝗴𝗲𝗻𝗰𝘆 = helps the marketing team.
Observation
A very honest moment: one of the biggest challenges at CUENTO Marketing is telling our own…
A very honest moment: one of the biggest challenges at CUENTO Marketing is telling our own story.
Observation
SDSU football plan in phases: new pregame destination, new go-to-market approach, redefined…
I love it when a plan comes together—and this latest announcement from SDSU Football is a perfect example of strategy turning into momentum.
Observation
"Keep giving these people ideas that make money and you'll never be out of work" (tribute…
“Hey kid, you got great ideas. Keep giving these people ideas that make money and you’ll never be out of work.”
Observation
As much as great people want to care… sometimes they just can't. 😅
As much as great people want to care… sometimes they just can't. 😅
Observation
One of the easiest
One of the easiest #LessonsFromSports you can apply to your business:
Observation
TCU's social response after beating UNC: when the spotlight is brightest, stay true to who…
Texas Christian University didn’t just make a statement on the field last night 🏈 against Bill Belichick and University of North Carolina at Chapel Hill … They made a statement on your feed. 📲