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WAYNE PARTELLO

Observation

The news cycle moves fast, and when the spotlight hits you, there are a few things to remember.

The news cycle moves fast, and when the spotlight hits you, there are a few things to remember.

Moments pass. Always. If it’s a good moment—you better capitalize. If it’s a bad moment… well, hold tight, Taylor might get engaged.

Either way, don’t freak out. Take a deep breath. Stay true to who you are as a person, and make the best decisions you can for your brand.

Sidenote: Cracker Barrel could absolutely win today with some clever, reactionary marketing—if their goal is genuinely to target a younger, more modern consumer.

Imagine this: “Oh Look What You Made Me Do: Because it’s not a Cruel Summer anymore, we’re celebrating THE Love Story with a Feeling 22 Engagement Celebration at all stores starting tonight! Kansas City BBQ and Nashville Hot Chicken for only $22. No more logo talk. You Belong With Me.”

#Marketing #BrandStrategy #Storytelling #CUENTO #CrackerBarrel #TaylorSwift #Engaged #TravisKelcie

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