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WAYNE PARTELLO

Topic

Business

The commercial mechanics behind sports, entertainment and fan-facing brands.

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Observation

Harsh realities of entrepreneurship: What do you do when people don’t pay you? 💰

Harsh realities of entrepreneurship: What do you do when people don’t pay you? 💰

Photo collage titled 'The Highs & Lows of Entrepreneurship' showing Wayne wearing a CUENTO cap in a car, in three different expressions: smiling, serious, and covering his face.

Observation

Harsh reality: "done deal" doesn't always mean done; two new clients evaporated.

Harsh reality of entrepreneurship: 'Done deal,' 'we're a go,' or 'we've made our choice' doesn't always mean it's set in stone.

Observation

It’s always sad to see icons from our childhood fall.

It’s always sad to see icons from our childhood fall.

Wayne wearing a black 'Lewis' cap inside a restaurant, with an inset photo of the Lewis' restaurant storefront.

Observation

A business thriving since 1939, Lewis' in Norwood, Massachusetts, holds valuable lessons

A business thriving since 1939, Lewis' in Norwood, Massachusetts, holds valuable lessons:

Observation

Marketing is not a cost center if you're doing it right.

I love it when people say that marketing is a cost center… 🙄

CUENTO meme graphic of Wayne wearing a CUENTO cap, composited over a stormy desert landscape, captioned 'You better believe that if you keep walking through the desert you will find the rain.'

Observation

Entrepreneurial Insights: Embracing Sales Realities 🚀

Entrepreneurial Insights: Embracing Sales Realities 🚀

Observation

The top request from our employees’ reviews this year? More office time!

The top request from our employees’ reviews this year? More office time!

Observation

His old TGI Fridays closing: no matter the industry, evolve or dissolve.

When you move away from home there’s a false belief that everything at home will stay the same, but it doesn’t.

Wayne Partello takes a selfie at TGI Fridays wearing a CUENTO cap and "What's Your CUENTO" shirt.

Observation

Would you like to make that margarita an ultimate margarita?

Would you like to make that margarita an ultimate margarita?

The CUENTO team seated around a long table during a paint-and-sip team retreat activity.1 / 5

Observation

I want to build a business that I would love to work for and values creativity.

I want to build a business that I would love to work for and values creativity.

Custom graphic of Wayne Partello pointing at a large comic-style "NO!" callout, captioned "A powerful word that can save you a lot of pain and frustration."

Observation

'No' isn't easy, but it can be the best choice.

'No' isn't easy, but it can be the best choice.

Observation

Why is asking for help so hard?

Why is asking for help so hard?

Wayne Partello points at the camera poolside next to text reading "what truly motivates you can be a powerful tool for entrepreneurs."

Observation

“What motivates you during the highs and lows of entrepreneurship?”

“What motivates you during the highs and lows of entrepreneurship?”

Observation

Have honest chats about what you and your employees want next, and help them get there even…

I love it when I see something on my feed that makes me pause.

Wayne Partello, wearing a CUENTO cap, and Katie smiling in an airport selfie, with overlaid text reading 'Started at the bottom now we're... where?' and 'I have not told this part of our story well enough'.

Observation

CUENTO wasn't funded and they weren't fired; they saved and hustled nights and weekends to…

I often talk about the importance of telling your story, and this week I realized that I haven't done a great job of telling a part of CUENTO's story...

Observation

The darkest moments of business reveal who truly has your back.

In the darkest moments of business, you can learn the greatest lessons about who has your back and who does not.

Observation

I once had dinner at Papa John’s house and he gave me some powerful business advice.

I once had dinner at Papa John’s house and he gave me some powerful business advice.

Dark teal quote card reading 'You don't get paid for the hour. You get paid for the value you bring to the hour.' attributed to Jim Rohn.

Observation

Three years ago, I was preparing my team for a period of uncertainty like nothing we had…

Three years ago, I was preparing my team for a period of uncertainty like nothing we had ever experienced.

Red quote card reading "Don't believe the get rich quick schemes, the key word in 'side hustle' is HUSTLE!" beside a photo of Wayne Partello smiling with Matt Donnelly.

Observation

A former DJ employee ran a side DJ business for 15 years, earning a second salary; side…

Side hustles have been a part of my life since I was 14 years old. I love helping others learn how to earn more for themselves and their families.

Pink-toned photo of a road receding into trees, overlaid with the quote "It's hard to know which way to turn if you haven't chosen the destination" and the hashtag #WhatsYourCUENTO.

Observation

Do you know what your CUENTO is? Do you know what your company’s CUENTO is?

Do you know what your CUENTO is? Do you know what your company’s CUENTO is?

The CUENTO Marketing team posing together in front of a neon "#StayTogether" sign in Austin, TX.1 / 7

Observation

A remote company must be intentional about culture: focus on individuals, then the team,…

Starting a fully remote business, you need to be intentional about creating a company culture that fosters true teamwork.

A stylized graphic repeating the word IRREPLACEABLE with successive letters highlighted in red.

Observation

As we kickoff Thanksgiving week, I like to start with being thankful to the irreplaceable…

As we kickoff Thanksgiving week, I like to start with being thankful to the irreplaceable people in my life.

Wayne Partello and Katie Jackson smiling and holding CUENTO-branded notebooks.

Observation

I get asked a lot of questions about becoming an entrepreneur. Today for

I get asked a lot of questions about becoming an entrepreneur. Today for #nationalentrepreneursday, here are some answers:

Observation

A very important lesson that I learned as a DJ was to always choose my clients carefully!

A very important lesson that I learned as a DJ was to always choose my clients carefully!