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WAYNE PARTELLO

Topic

Business

The commercial mechanics behind sports, entertainment and fan-facing brands.

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Observation

Sometimes it takes time for the possible to become the acceptable. Let me explain…

Sometimes it takes time for the possible to become the acceptable. Let me explain…

Observation

Most organizational problems trace to poor communication; polite silence is harder to fix…

The more problems we get hired to solve the more we realize that open communication can really solve most issues.

Wayne Partello and his wife Katie in front of a Christmas tree, celebrating one year of CUENTO Marketing.

Observation

One year of CUENTO: decide what your brand aspires to be and go after it unapologetically,…

A year ago today we took a giant leap to create the company that we had envisioned for years and left our full time jobs in Major League Baseball.

Observation

Listening is important, but what you hear should not be the only guiding principle for your…

Listening is important, but what you hear should not be the only guiding principle for your business.

A landscaped pool with a rock waterfall at the property where Wayne Partello had dinner.

Observation

This pic is from 7 years ago while at dinner at Papa John’s house, here’s the story of how…

This pic is from 7 years ago while at dinner at Papa John’s house, here’s the story of how I got there...

Observation

What’s your CUENTO?

What’s your CUENTO?

Observation

"Relationships easily form during good times, but they are solidified when things get tough."

"Relationships easily form during good times, but they are solidified when things get tough."

Observation

The 80% Solution

Not every decision deserves perfection.

Observation

Removing a Barrier

Not every fan experience improvement needs to be big, flashy or expensive.