Skip to content
WAYNE PARTELLO

Observation

I want to build a business that I would love to work for and values creativity.

The CUENTO team seated around a long table during a paint-and-sip team retreat activity.

I want to build a business that I would love to work for and values creativity.

That was just one of the comments from when Katie and I started to plan CUENTO Marketing (opens the CUENTO site in a new tab). Last week in Nashville we had our second annual CUENTO House retreat.

Obviously we had fun, but there was so much more. I loved watching our team come up with creative solutions, step outside of their comfort zones and spend time together in person.

There are amazing wins with working remote, but there are big challenges for leadership to create relationships within the company to truly build a culture. A huge thanks to our crew for joining us for this big week!

#WhatsYourCUENTO

CUENTO team members dancing together in a living room during the retreat.
Wayne Partello takes a group selfie with the CUENTO team at a bar, wearing a CUENTO cap.
The CUENTO team poses together wearing paint-splattered aprons after the retreat activity.
The CUENTO team gathered in a living room watching a presentation on a wall-mounted screen.

Experienced By Wayne: The Newsletter

What Wayne's noticing, and what he thinks it means.

Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.

By subscribing, you agree to receive Experienced By Wayne by email. Unsubscribe anytime. Privacy · About the newsletter →

Related to this idea

Keep exploring Leadership →
The CUENTO Marketing team posing together at a karaoke bar during their annual staff retreat.

Observation

Karaoke is the ultimate equalizer for building real connection at team retreats.

The biggest lessons I’ve learned from my mentors haven’t always been about business strategy—they’ve been about people.

CUENTO-branded graphic reading 'We had to make the toughest decision' above a photo of Wayne Partello and Katie smiling and pointing up.

Observation

We’ve made the toughest decision since starting CUENTO Marketing

We’ve made the toughest decision since starting CUENTO Marketing:

Observation

The top request from our employees’ reviews this year? More office time!

The top request from our employees’ reviews this year? More office time!

The CUENTO Marketing team posing together in front of a neon "#StayTogether" sign in Austin, TX.1 / 7

Observation

A remote company must be intentional about culture: focus on individuals, then the team,…

Starting a fully remote business, you need to be intentional about creating a company culture that fosters true teamwork.