Story time.

Story time.

It was time to renew the Ballast Point partnership with the Padres…

And we had an idea.

We knew the Padres were about to unveil a new City Connect uniform.

We also had a hunch the city was going to love it.

So we asked a simple question:

What if we created a beer to celebrate that connection?

Introducing Super Lager from Ballast Point.

A product built around a moment.

Because the best partnerships don’t just show up on signage.

They show up in culture.

But ideas like this don’t happen without alignment.

Brand.

Partnership.

Operations.

Timing.

Everyone moving in the same direction.

That’s what turns an idea into something you can actually hold in your hand.

Huge thanks to the teams that made it happen:

Ballast Point Brewing Company — Brendan Watters, Mikey G, Jamie Kelly, Sarah Keckler, Kara Taylor, Jeff Lozano and more.

CUENTO Marketing (opens the CUENTO site in a new tab) — Nicole Miller, Brennan Scott, Kevin Dodge, Ryan Esteban and the crew.

San Diego Padres — Sergio del Prado, Eddie Quinn and the entire partnership team.

If you’re in San Diego, keep an eye out.

This one was built for the city.

Raise ‘em up.