Observation
They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.
Observation
One of the coolest parts of working in sports marketing…
One of the coolest parts of working in sports marketing…
Is getting to design a uniform.
I’ve been fortunate in my career to be part of several.
So I always pay attention on days like today.
Eight MLB clubs just launched new City Connect uniforms in collaboration with Nike and Major League Baseball (MLB).
For those who may not know, City Connect isn’t about team colors.
It’s about storytelling.
These uniforms are designed to reflect the community:
The culture.
The history.
The identity of the city.
Colors change.
Logos shift.
Fonts are introduced.
Everything is intentional.
And when it’s done right, it becomes more than a uniform.
It becomes a connection point between the team and the city.
That’s what makes this program so interesting to watch.
Curious which ones stood out to you.
Congrats to everyone involved. Pittsburgh Pirates, Texas Rangers Baseball Club, San Diego Padres, Milwaukee Brewers, Kansas City Royals, Atlanta Braves, Cincinnati Reds & Baltimore Orioles.
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