FOX pushing back on NFL distribution: legacy media fights consumer change instead of…

Watching FOX push back against the NFL’s media distribution strategy brings me back to my radio days… 𝗔𝗻𝗱 𝗻𝗼𝘁 𝗶𝗻 𝗮 𝗴𝗼𝗼𝗱 𝘄𝗮𝘆.

Traditional media companies fighting against changes in consumer behavior instead of adapting to them is exactly the problem.

Relationships only work when they continue to be mutually beneficial.

Or said another way…

What have you done for me lately?

And for innovative businesses, the better question is:

What are you going to be able to do for me in the 𝗳𝘂𝘁𝘂𝗿𝗲?

The best businesses adjust before the climate changes.

Like pulling out an umbrella before it rains because you saw the clouds coming.

People may question it in the moment…

But you made the move based on where you believe things are headed.

That’s where FOX reminds me of radio.

Too much reliance on distribution advantages consumers no longer care about.

Consumers don’t care how they get the content anymore.

They care about access, convenience, personality, and connection.

The businesses that win moving forward will be the ones that stop protecting old models and start building for future behavior.

Because “we’ve always done it this way” has become one of the most dangerous strategies in business.