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WAYNE PARTELLO

Writing

Experienced By Wayne

Ideas, observations and lessons from the intersection of business, marketing, sports and experience.

Observation

A lesson more salespeople should embrace

A lesson more salespeople should embrace:

Article

Participation > Observation

How social media fundamentally changed what consumers expect from experiences.

Observation

In this episode of Ride With Me, I break down

In this episode of Ride With Me, I break down:

Observation

I’ve seen so many people start posting content after they lose their gig…

I’ve seen so many people start posting content after they lose their gig…

A rattlesnake coiled on a garden trellis in Wayne Partello's backyard.

Observation

A rattlesnake in the yard: experience replaces panic with process, in business too.

I had plans for my evening.

"What's Wrong With This Photo?" graphic with Wayne Partello sitting in an office hallway next to a fire extinguisher that has fallen off its wall bracket.

Observation

The longer you work on something, the harder it becomes to see it clearly.

The longer you work on something, the harder it becomes to see it clearly.

Observation

Elite youth sports as a dad: organizations that win won't just host events, they'll create…

This weekend I experienced elite youth sports through a completely different lens.

Observation

If you’ve been following me for a while, thank you!

If you’ve been following me for a while, thank you!

Observation

Cam Newton just gave every athlete, executive, and business owner the same warning

Cam Newton just gave every athlete, executive, and business owner the same warning:

Observation

The ESPN layoffs hit a lot of talented people today.

The ESPN layoffs hit a lot of talented people today.

Observation

One of the smartest marketing lessons in sports is sitting on my head.

🧢 One of the smartest marketing lessons in sports is sitting on my head.

Observation

Enterprise clients gain sports-industry thinking: anticipating City Connect turned a…

One of the biggest advantages our enterprise clients gain is access to the way we think from the sports industry.

Observation

The difference between an idea and a business isn’t the idea. It’s the people willing to…

The difference between an idea and a business isn’t the idea. It’s the people willing to bet on it.

Wayne Partello and two friends laughing in the back seat of a classic red convertible, taken during MLB All-Star week.

Observation

𝗙𝗶𝗹𝗲 𝘂𝗻𝗱𝗲𝗿: Just make it happen.

𝗙𝗶𝗹𝗲 𝘂𝗻𝗱𝗲𝗿: Just make it happen.

Observation

We hit the streets with 4-SKIN this weekend.

We hit the streets with 4-SKIN this weekend.

Observation

Trend Breakdown: Nostalgia is becoming one of the smartest marketing strategies.

📈 Trend Breakdown: Nostalgia is becoming one of the smartest marketing strategies.

Observation

Nostalgia isn't just entertainment anymore. It's a marketing strategy.

Nostalgia isn't just entertainment anymore. It's a marketing strategy.

Observation

The Tartan Army completely changed the way I look at the World Cup.

The Tartan Army completely changed the way I look at the World Cup.

Observation

This past week my content generated more than 1 million impressions. 🤯

This past week my content generated more than 1 million impressions. 🤯

Observation

My biggest takeaway from the World Cup so far

My biggest takeaway from the World Cup so far:

Observation

The magic isn't in the event; it's in all the work nobody sees—and CUENTO should celebrate…

One thing we’re realizing as CUENTO Marketing grows: We don’t do a good enough job celebrating the work that goes into wins.

Observation

Scottish fans' Dancing Queen at Fenway: the best entertainment teams recognize a moment and…

Scottish soccer fans invaded Boston this weekend and created one of the best crowd moments you’ll see all year.

Observation

Today’s Big Screen Breakdown

Today’s Big Screen Breakdown:

Observation

A love letter to sales from a marketer… ❤️

A love letter to sales from a marketer… ❤️