Observation
Defining Media by Distribution Is Outdated
The Tennessee Titans recently revoked the credential of Jared Stillman, a longtime radio personality who's also built an audience on YouTube and other platforms.
Writing
Experienced By Wayne
Ideas, observations and lessons from the intersection of business, marketing, sports and experience.
Observation
Before You Lower Your Price, Add to the Experience
Providing more value doesn’t always mean lowering the price.
Observation
The National Football League (NFL) isn't just taking a game to Australia.
The National Football League (NFL) isn't just taking a game to Australia.
Observation
I see a lot of in-game entertainment ideas.
I see a lot of in-game entertainment ideas.
Observation
CUENTO's business is people and their work: find talent, invest, coach, challenge and give…
I had a realization recently about the business we've built at CUENTO Marketing.
Observation
USC has a beer sword.
USC has a beer sword.
Observation
A graphic on a computer screen isn’t the finished product.
A graphic on a computer screen isn’t the finished product.
Observation
Media access is going to become a much bigger issue in sports.
Media access is going to become a much bigger issue in sports.
Observation
For decades, sports teams needed the media more than the media needed sports teams.
For decades, sports teams needed the media more than the media needed sports teams.
Observation
Robert Morris just gave away its basketball jersey patch.
Robert Morris just gave away its basketball jersey patch.
Observation
The Chicago Cubs are launching a 17-part scripted rom-com built for TikTok.
The Chicago Cubs are launching a 17-part scripted rom-com built for TikTok.
Observation
The Blues' fan-requested Ozzy bobblehead: stop creating promotions in conference rooms—ask…
PROMO BREAKDOWN: The St. Louis Blues are calling it "fan-requested." Ozzy Osbourne Tribute Night, bobblehead for the first 10,000 fans, Dec. 2 against the Penguins.
Observation
The best ticket promotions answer one question for fans
The best ticket promotions answer one question for fans:
Observation
Good Good needs to put the phones down. 📵
Good Good needs to put the phones down. 📵
Observation
Chili's might be doing some of the best marketing in America right now.
Chili's might be doing some of the best marketing in America right now.
Observation
Good Good Golf made a really bad bad creative decision. (See what I did there?!) 😂
Good Good Golf made a really bad bad creative decision. (See what I did there?!) 😂
Observation
His father's advice after a friend's murder: stooping to their level brands you too—choose…
Taking the high road is easy to talk about. It’s a lot harder when the consequences affect your business, your employees and people you care about.
Article
Before You Say “I Do” to a Sponsorship, Ask This Question
Brands spend enormous energy negotiating sponsorship rights. Too often, they haven't answered the more important question: What will it take to make those rights actually perform?
Observation
The question you should ask before saying “I do” to your next sponsorship partnership
The question you should ask before saying “I do” to your next sponsorship partnership:
Observation
Baseball didn’t need to become something different.
Baseball didn’t need to become something different.
Observation
Don’t wait until you need an audience to start building one.
Don’t wait until you need an audience to start building one.
Observation
LinkedIn just added a button to report AI slop.
LinkedIn just added a button to report AI slop.
Observation
LinkedIn just gave users a button to report AI slop. 👀
LinkedIn just gave users a button to report AI slop. 👀
Observation
We still don't know exactly what happened at Boston College.
We still don't know exactly what happened at Boston College.