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WAYNE PARTELLO

Writing

Experienced By Wayne

Ideas, observations and lessons from the intersection of business, marketing, sports and experience.

Observation

“Retail is dead.”

“Retail is dead.”

Observation

What advice would you give a new graduate?

What advice would you give a new graduate?

Observation

Today’s Big Screen Breakdown

Today’s Big Screen Breakdown:

Observation

I didn’t even know Bruno Mars was on tour this summer.

I didn’t even know Bruno Mars was on tour this summer.

Observation

Clip from yesterday’s Ride With Me while walking to work.

Clip from yesterday’s Ride With Me while walking to work.

Observation

How to find things to post: don't force ideas, document moments, then ask "what's the…

Yesterday, Ian Donahue asked me a great question on LinkedIn:

Wayne Partello smiling, wearing his CUENTO-branded jacket, with "Best Part of Your Job?" text overlay

Observation

What’s the best part of your job? 🤔

What’s the best part of your job? 🤔

Article

Why is Marketing Failing?

The silent killer of marketing is staring us all in the face.

Article

There’s a silent killer destroying marketing performance inside organizations.

There’s a silent killer destroying marketing performance inside organizations.

Observation

𝗔𝗴𝗿𝗲𝗲 𝗼𝗿 𝗱𝗶𝘀𝗮𝗴𝗿𝗲𝗲: AI should be viewed as an opportunity for creatives?

𝗔𝗴𝗿𝗲𝗲 𝗼𝗿 𝗱𝗶𝘀𝗮𝗴𝗿𝗲𝗲: AI should be viewed as an opportunity for creatives?

Observation

FOX pushing back on NFL distribution: legacy media fights consumer change instead of…

Watching FOX push back against the NFL’s media distribution strategy brings me back to my radio days… 𝗔𝗻𝗱 𝗻𝗼𝘁 𝗶𝗻 𝗮 𝗴𝗼𝗼𝗱 𝘄𝗮𝘆.

Observation

JetBlue didn’t react.

JetBlue didn’t react.

Observation

Spirit Airlines is 𝗴𝗼𝗻𝗲.

Spirit Airlines is 𝗴𝗼𝗻𝗲.

Observation

From idea… to execution.

From idea… to execution.

Observation

Most people consume content…

Most people consume content…

Wayne Partello candid selfie with "FROM ___" text overlay

Observation

"This is Wayne from ___": the logo changes, your name doesn't—reputation, relationships and…

One of the biggest lessons I’ve learned: The most important part of this sentence isn’t what comes after it. 𝗜𝘁’𝘀 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴.

Observation

If this looks familiar…

If this looks familiar…

Observation

This headline is spot on.

This headline is spot on.

CUENTO "Official Apology Statement" text graphic, signed Wayne Partello

Observation

It’s been a long month.

It’s been a long month.

Wayne Partello candid selfie composited with an office photo, "Being 'That Guy'" text overlay

Observation

The hardest part of documenting your work?

The hardest part of documenting your work?

Observation

Story time.

Story time.

Observation

One of the coolest parts of working in sports marketing…

One of the coolest parts of working in sports marketing…

Observation

Do you have FOWA?

Do you have FOWA?

Observation

How do you even find a floating taco bar in the Virgin Islands?

How do you even find a floating taco bar in the Virgin Islands?