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WAYNE PARTELLO

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Writing

Experienced By Wayne

Ideas, observations and lessons from the intersection of business, marketing, sports and experience.

Observation

Sometimes it takes time for the possible to become the acceptable. Let me explain…

Sometimes it takes time for the possible to become the acceptable. Let me explain…

Observation

The Pro Bowl was always the easiest example of using brand essence as a filter to spot…

I love that the NFL is replacing the Pro Bowl with a skills competition and a flag football game, but selfishly I’m a little sad too.

Observation

Excuses are the foundation to mediocrity and if left unresolved they will become a crutch…

Excuses are the foundation to mediocrity and if left unresolved they will become a crutch for your team.

Wayne Partello and his friend Bob Bolinger smiling in a selfie surrounded by palm trees.

Observation

When you walk away you will be remembered by how you treat others.

When you walk away you will be remembered by how you treat others.

A CUENTO-branded "Culture Is: Teamwork" quote card.1 / 6

Observation

Culture is a common goal with mutual accountability and open communication; leaders who…

I love the feedback that I have received from my post about culture last week not only publicly, but from others who shared privately.

Black CUENTO-branded graphic reading "Fill in the blank: Culture is ___" with the CUENTO logo watermark.

Observation

Culture isn't a foosball table or free coffee; crowdsourcing what culture really is.

“Culture isn’t a foosball table or free coffee, and they just don’t get it!” - a friend and former football colleague that I caught up with last week.

Observation

Most organizational problems trace to poor communication; polite silence is harder to fix…

The more problems we get hired to solve the more we realize that open communication can really solve most issues.

Wayne Partello takes a selfie with four former San Diego Padres colleagues on the field at Petco Park.

Observation

It doesn’t matter what you do, or where you do it there is one constant…

It doesn’t matter what you do, or where you do it there is one constant…

Observation

Problem solvers focus on what's wrong and forget to enjoy what's going right; appreciate…

“I wish someone had told us we were in the good old days when they were happening, so I could have appreciated it more!”

Faded childhood photo of a young Wayne Partello standing beside his father.

Observation

His late father's "those who work for free never run out of work" and finding happiness in…

A year ago today I got the call that my father had passed away. In his memory I wanted to share a story about figuring out what makes you happy.

Wayne Partello takes a surprised selfie on a walkway between wine barrels at Robert Mondavi winery in Napa.

Observation

A winery guide's care for the brand is a reminder: if your efforts aren't appreciated at…

Walking the Robert Mondavi winery in Napa this week and the level of care and knowledge our guide had for the experience and their brand was incredible.

Custom "Maintain Three Points of Contact at All Times" ladder-safety sign graphic edited with Wayne Partello's face on the climbing figure.

Observation

Leaders need multiple points of contact across the team, not just direct reports, to know…

Just like climbing a ladder, it’s important to have multiple points of contact to ensure your stability as a leader.

Custom illustrated card reading "Some things are better not spread too thin... Your Team & Peanut Butter" with a hand-drawn peanut butter jar.

Observation

When assessing talent, it’s important to go deep and make sure they are not being spread…

When assessing talent, it’s important to go deep and make sure they are not being spread too thin.

Custom "Hello my name is: My Job" nametag-style graphic.

Observation

When a part of your life becomes synonymous with your name it can be scary to consider a…

When a part of your life becomes synonymous with your name it can be scary to consider a change.

Observation

I posted this story to my Instagram yesterday and the response was pretty crazy.

I posted this story to my Instagram yesterday and the response was pretty crazy.

Observation

Leaders who value continuous learning and don't force people into structures help them grow.

I was lucky in my early years to work for a leader who valued us continuously learning and improving.

Observation

Nobody cares about what I do!! So why would I waste my time telling MY story?

Nobody cares about what I do!! So why would I waste my time telling MY story?

Wayne Partello poses with his daughter at home after bringing her to work for the day.

Observation

Some of my foundest memories with my Dad were going to work with him on the weekends.

Some of my foundest memories with my Dad were going to work with him on the weekends.

Observation

Can we talk about this for a moment?

Can we talk about this for a moment?

Wayne Partello takes a selfie with a companion on a golf course overlooking the ocean, wearing his flamingo-print shirt.

Observation

Oh the places you will Flamingo!

Oh the places you will Flamingo!

Four-photo collage from Wayne Partello's time with the San Diego Padres: sitting in the dugout during a game, the field at spring training, players on the field, and a selfie with Padres manager Buddy Black.

Observation

Innovation is only successful if all parties are willing to push limits and fail.

Innovation is only successful if all parties are willing to push limits and fail.

Wayne Partello takes an excited selfie in front of Epcot's Spaceship Earth at Disney World.

Observation

Disney lessons still used today: someone's first time through the gates, every detail…

20 years ago when I was attending the police academy in central Florida, I picked up a part-time job working at Disney’s Hollywood Studio. Now all of these years later I returned with my family on vacation. So many memories rushed through my head, but what resonated the most were the simple lessons that I still continue to use in my life today.

Wayne Partello poses with a former minor league player he mentored on storytelling and personal branding.

Observation

“If just one of you takes this advice and apply it to your career, then I had a great day…

“If just one of you takes this advice and apply it to your career, then I had a great day today!”

Observation

Employees are a company's greatest resource in sharing its story; do they know and believe it?

Katie Jackson & I have been meeting with companies across the country and across industries for over a year now discussing the power of storytelling. One thing that is clear is that the greatest resources that every company has in sharing their story are their employees. I wonder how many people feel they are fully aware of their company’s brand story and whether they believe in it. Let me know below.