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WAYNE PARTELLO

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Experienced By Wayne

Ideas, observations and lessons from the intersection of business, marketing, sports and experience.

Observation

Storytelling isn't only for external audiences; consistently share your story internally.

Storytelling isn’t exclusively for external audiences, there is incredible power to consistently share your story with your internal audience.

Photo collage on a glittery background: a '#WhatsYourCUENTO' card, Wayne with friends at a bar, an Oakland A's stadium video board, Wayne and colleagues in front of a Detroit Tigers backdrop, a selfie with an Oakland-themed screen, and fans at a Detroit Tigers venue.

Observation

What if you could appreciate the good ol’ days while you were still in them?

What if you could appreciate the good ol’ days while you were still in them?

Wayne Partello smiling in a selfie with his mentor Tony at a bar/restaurant, both lit by blue and purple ambient lighting.

Observation

Long post alert!!!

Long post alert!!!

Observation

I believe in the jab, jab, jab, right hook theory from Gary Vaynerchuk.

I believe in the jab, jab, jab, right hook theory from Gary Vaynerchuk.

Observation

Unbranded tables at Super Bowl radio row waste impressions; every touchpoint is a brand…

It’s interesting to see how some outlets on “radio row” at the Super Bowl have evolved over the years and how many are still the same.

Observation

Great people don’t leave great places.

Great people don’t leave great places.

Red quote card reading "Don't believe the get rich quick schemes, the key word in 'side hustle' is HUSTLE!" beside a photo of Wayne Partello smiling with Matt Donnelly.

Observation

A former DJ employee ran a side DJ business for 15 years, earning a second salary; side…

Side hustles have been a part of my life since I was 14 years old. I love helping others learn how to earn more for themselves and their families.

Blue quote card with a hand-drawn sketch frame reading 'Just being good at your job isn't enough to be a great leader!'.

Observation

Great leaders must earn the trust of those above them by providing value and being in the…

There is so much more than being skilled at a job to make you a great leader and the extra effort is almost always more important to your team.

Vintage photo of a young Wayne Partello and his late friend Eddy smiling together at a restaurant table with drinks.

Observation

A late friend's wisdom on beating imposter syndrome: they wouldn't have you here if they…

Today would have been my friend Eddy’s 50th birthday, but he was tragically killed many years ago. He made sure I never let my imposter syndrome slow me down, so I wanted to share some of his wisdom with you.

Observation

Progress is achieved by confronting the uncomfortable.

Progress is achieved by confronting the uncomfortable.

Stop sign graphic reading 'STOP allowing comfort to determine your SUCCESS'.

Observation

Progress is achieved by confronting the uncomfortable.

Progress is achieved by confronting the uncomfortable.

Red stage-spotlight graphic with the quote 'Does the spotlight really matter to you or is it people's perception of you in the spotlight that truly matters?'.

Observation

The fear of leaving the spotlight is something that can tether people to a life that they…

The fear of leaving the spotlight is something that can tether people to a life that they no longer love.

Pink-toned photo of a road receding into trees, overlaid with the quote "It's hard to know which way to turn if you haven't chosen the destination" and the hashtag #WhatsYourCUENTO.

Observation

Do you know what your CUENTO is? Do you know what your company’s CUENTO is?

Do you know what your CUENTO is? Do you know what your company’s CUENTO is?

The CUENTO Marketing team posing together in front of a neon "#StayTogether" sign in Austin, TX.1 / 7

Observation

A remote company must be intentional about culture: focus on individuals, then the team,…

Starting a fully remote business, you need to be intentional about creating a company culture that fosters true teamwork.

A stylized graphic repeating the word IRREPLACEABLE with successive letters highlighted in red.

Observation

As we kickoff Thanksgiving week, I like to start with being thankful to the irreplaceable…

As we kickoff Thanksgiving week, I like to start with being thankful to the irreplaceable people in my life.

Observation

Leading into Thanksgiving week is an important time for me and here is why.

Leading into Thanksgiving week is an important time for me and here is why.

The arena show and crowd at a Vegas Golden Knights game inside T-Mobile Arena.

Observation

Vegas Golden Knights lessons: never miss a chance to tell your story and extend the…

I am always looking for inspiration and now that I’m traveling more, there are opportunities around every corner.

Wayne Partello and Katie Jackson smiling and holding CUENTO-branded notebooks.

Observation

I get asked a lot of questions about becoming an entrepreneur. Today for

I get asked a lot of questions about becoming an entrepreneur. Today for #nationalentrepreneursday, here are some answers:

Observation

A very important lesson that I learned as a DJ was to always choose my clients carefully!

A very important lesson that I learned as a DJ was to always choose my clients carefully!

A CUENTO-branded "Lessons From a DJ #3: The Power of Awareness" quote card with a photo of Wayne Partello and the quote "I treated that boardroom like a giant dance floor."

Observation

DJ lesson: reading and adjusting to a crowd is a masterclass in self and situational…

The interaction between a DJ and their crowd is a masterclass in awareness. You need to have strong self awareness, while also possessing a firm grip on situational awareness to ensure the audience is buying what you are selling.

A "Lessons From a DJ #1: Build Redundancies" quote card with a photo of Wayne Partello and the quote "Dreamers believe everything is going to be fine, but in reality that's never the case."

Observation

You never want to be the DJ who can’t play music, so you better have a backup for everything.

You never want to be the DJ who can’t play music, so you better have a backup for everything.

A "Lessons From a DJ" quote card with a photo of Wayne Partello and the quote "You better get him to College or he will be a LOSER."

Observation

Ask high schoolers "what are your plans?" not "what college?"; his father asked for a…

Can we please start asking high school kids “what are your plans after high school?” vs “what college are you going to?”

A graphic of Wayne Partello holding up both hands with the text "STOP — Reacting in the moment."

Observation

Don't push back on the boss mid-pitch; take the vision, come back with a plan, then share…

We’ve all been there in that meeting; we don’t agree with what the boss is saying and we want to tell them our thoughts. I’m here to tell you that there is a better way!

A graphic of Wayne Partello shrugging with the text "Titles will come, your salary will grow, but trust is something to cherish."

Observation

Trust is built over time and through actions. You can’t talk your way into being trusted.

Trust is built over time and through actions. You can’t talk your way into being trusted.