Observation
Changing who you are as a business starts with determining who you want to be.
Changing who you are as a business starts with determining who you want to be.
Writing
Experienced By Wayne
Ideas, observations and lessons from the intersection of business, marketing, sports and experience.
Observation
This all day long!
This all day long!
Observation
One year of CUENTO: decide what your brand aspires to be and go after it unapologetically,…
A year ago today we took a giant leap to create the company that we had envisioned for years and left our full time jobs in Major League Baseball.
Observation
“You can truly appreciate a day like today when you have had some really bad days!”
“You can truly appreciate a day like today when you have had some really bad days!”
Observation
The journey for a young company to define what they want their story to be is just the…
The journey for a young company to define what they want their story to be is just the beginning…
Observation
Sharing your journey invites self-promoter criticism but helps people and is cyclical: the…
As I have started to share more of my journey of launching CUENTO Marketing with Katie Jackson, I have discovered a few things about sharing…
Observation
Entertainment in sports entertainment must become the centerpiece; Vegas Golden Knights use…
Putting more entertainment into sports entertainment is becoming more than a nice addition to the plan, it needs to become the centerpiece.
Observation
Listening is important, but what you hear should not be the only guiding principle for your…
Listening is important, but what you hear should not be the only guiding principle for your business.
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I looked away for a brief moment…
I looked away for a brief moment…
Observation
The Finsiders show was built from borrowed blankets to Fox Sports; don't let traditional…
I love when I get a photo memory that motivates me.
Observation
Sponsorship work only begins when you sign the deal; it's on the brand to use the…
In our quest to reestablish Ballast Point Brewing Company as a locally owned and operated independent brewer again, we have partnered with several local brands to show our support of San Diego. From the San Diego Padres to San Diego Magazine and one that we are very proud of with Local Media San Diego & 91X.
Observation
This pic is from 7 years ago while at dinner at Papa John’s house, here’s the story of how…
This pic is from 7 years ago while at dinner at Papa John’s house, here’s the story of how I got there...
Observation
Walking into rooms feeling "less than" changes when you believe in what you bring to the table.
Throughout my journey there have been so many moments where I have felt way over my head. Maybe the other people in the room had more money or more experience or more education, there were so many times that I walked into the room feeling less than.
Observation
Such a great weekend with Ballast Point Brewing Company and their
Such a great weekend with Ballast Point Brewing Company and their #FreeBeerForJoe activation to celebrate the first no-hitter in San Diego Padres history. A fun idea is only as good as the team that executes it and this idea had a lot of hands needed to bring it to life. Thanks to the team at Ballast Point, Padres, Bally Sports West, SoCal & San Diego, Audacy, Inc. San Diego, Bay Bird Inc., and our team CUENTO Marketing.
Observation
Bosses instruct while leaders inspire; the leaders who shaped Wayne inspire him to pay it…
I remember the first time I saw these two words broken down and how it solidified my feelings of the people I had worked for in my past, some were bosses and a few were leaders. Those leaders changed my life and I have worked hard to try and pay that forward for as many as possible. I love how Ryan Berman finishes this post, the cycle of leadership can start with your example.
Observation
Leaders forget their most important audience is internal staff; tell your story to your…
Too often leaders get so focused on telling their STORY to people outside of the organization that they forget the most important audience...
Observation
Dressing to fit in at his first NFL meeting taught Wayne to just be himself.
I was on a call today and it was said that I look like Iris Apfel with my new Blenders Eyewear blue light blockers. I have never learned too much about Iris before today, so I decided to read about my new “twin.”
Observation
Remember playing telephone when you were a kid?
Remember playing telephone when you were a kid?
Observation
What’s your CUENTO?
What’s your CUENTO?
Observation
Situational awareness learned in the police academy is a lifelong skill because perception…
One of the greatest skills I have learned through the years is situational awareness. I was 19 years old, far away from home and in the police academy. Back then I was learning situational awareness as a matter of life and death, but those lessons have still been invaluable to me as my life and career moved in different directions.
Observation
“I want you to be you! It might work and it might not, but at least it will be because of you!”
“I want you to be you! It might work and it might not, but at least it will be because of you!”
Observation
“Don’t be afraid to go there before you think you’re ready.”
“Don’t be afraid to go there before you think you’re ready.”
Article
Share post for the NFL Draft story: embrace the non-traditional experiences that shaped you.
As we head into the National Football League (NFL) draft tonight, I wanted to share this story from my first year working this event in Miami. This story is the reason why I am have embraced my journey and all of the non-traditional experiences that have helped me become the person I am today.
Article
The intersection of luck and preparation while DJing on Marathon Monday
The intersection of luck and preparation while DJing on Marathon Monday