Observation
Lasting brand-consumer relationships require consistent respect and value; don't ditch…
Relationships, whether friendships, marriages, or brand-consumer connections, share a common truth: lasting bonds require respect and value.
Writing
Experienced By Wayne
Ideas, observations and lessons from the intersection of business, marketing, sports and experience.
Observation
“What tool or skill did you use to be successful when you were the CMO of a team?”
“What tool or skill did you use to be successful when you were the CMO of a team?”
Observation
Have honest chats about what you and your employees want next, and help them get there even…
I love it when I see something on my feed that makes me pause.
Observation
Let’s create a culture where creativity is encouraged and celebrated.
Let’s create a culture where creativity is encouraged and celebrated.
Observation
“It’s been a pleasure to work with you, I know someday I may end up working for you!”
“It’s been a pleasure to work with you, I know someday I may end up working for you!”
Observation
The brands you wear tell a story; the Savannah Bananas' fans-first storytelling is a…
The brands you wear tell a story, I choose to try and only wear brands that support me, but I have adjusted my rule because of this hat…
Observation
A great leader taught brand marketing, quiet confidence and executing a strategic plan—and…
Great leaders work hard to help you win in life and your career. I have been so fortunate to have a few incredible leaders in my life…
Observation
The Savannah Bananas show impromptu moments layered on curated ones make an experience…
I love everything about this and here are a few of the reasons why.
Observation
It’s a great time of year to offer some advice to those seeking advice…
It’s a great time of year to offer some advice to those seeking advice…
Observation
Taking time to care about your “personal brand” doesn’t make you a bad person.
Taking time to care about your “personal brand” doesn’t make you a bad person.
Observation
THEY should be doing more to help me succeed!
THEY should be doing more to help me succeed!
Observation
Generating excitement is exhilarating but amplifying genuine excitement should always be…
Generating excitement is exhilarating but amplifying genuine excitement should always be the goal.
Observation
An easy question that most people miss when making brand decisions…
An easy question that most people miss when making brand decisions…
Observation
Advice to his younger self: prove doubters wrong, control perception, surround yourself…
The rollercoaster ride between these two photos had plenty of ups and downs, I just wish I could tell that kid a few things…
Observation
That young kid in ticketing that emailed the CMO out of nowhere for career advice many…
That young kid in ticketing that emailed the CMO out of nowhere for career advice many years ago…
Observation
CUENTO wasn't funded and they weren't fired; they saved and hustled nights and weekends to…
I often talk about the importance of telling your story, and this week I realized that I haven't done a great job of telling a part of CUENTO's story...
Observation
The darkest moments of business reveal who truly has your back.
In the darkest moments of business, you can learn the greatest lessons about who has your back and who does not.
Observation
Attitude over ability all day everyday.
Attitude over ability all day everyday.
Observation
Social media platforms have removed traditional media gatekeepers, giving anyone access to…
Social media platforms have removed traditional media gatekeepers, giving anyone access to an audience.
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Leading creatives means accepting failure and vulnerability, trusting the team, and…
I love being surprised by our team going above and beyond to bring a brand story to life.
Observation
I once had dinner at Papa John’s house and he gave me some powerful business advice.
I once had dinner at Papa John’s house and he gave me some powerful business advice.
Observation
Stop under communicating!
Stop under communicating!
Observation
Three years ago, I was preparing my team for a period of uncertainty like nothing we had…
Three years ago, I was preparing my team for a period of uncertainty like nothing we had ever experienced.
Observation
Strive to be irreplaceable to your teammates; the anonymous team exercise revealed who…
We are all replaceable, but striving to be irreplaceable to your teammates is something that will separate you from the pack.