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WAYNE PARTELLO

Writing

Experienced By Wayne

Ideas, observations and lessons from the intersection of business, marketing, sports and experience.

CUENTO meme graphic of Wayne wearing a CUENTO cap, composited over a stormy desert landscape, captioned 'You better believe that if you keep walking through the desert you will find the rain.'

Observation

Entrepreneurial Insights: Embracing Sales Realities 🚀

Entrepreneurial Insights: Embracing Sales Realities 🚀

Observation

The top request from our employees’ reviews this year? More office time!

The top request from our employees’ reviews this year? More office time!

Wayne wearing a yellow Boston Bruins beanie at a ski lodge, holding up a Corona Extra beer.

Observation

Find your beach, even if it’s at the bottom of a ski mountain.

Find your beach, even if it’s at the bottom of a ski mountain.

Observation

His old TGI Fridays closing: no matter the industry, evolve or dissolve.

When you move away from home there’s a false belief that everything at home will stay the same, but it doesn’t.

Wayne Partello takes a skeptical-looking selfie wearing a palm tree print shirt.

Observation

We need to talk. How much time have you wasted this year…

We need to talk. How much time have you wasted this year…

Wayne Partello takes a selfie at TGI Fridays wearing a CUENTO cap and "What's Your CUENTO" shirt.

Observation

Would you like to make that margarita an ultimate margarita?

Would you like to make that margarita an ultimate margarita?

The CUENTO team seated around a long table during a paint-and-sip team retreat activity.1 / 5

Observation

I want to build a business that I would love to work for and values creativity.

I want to build a business that I would love to work for and values creativity.

A smiling headshot-style photo of Wayne Partello.

Observation

"You find time for people. It's just that simple."

I love it when people say, “I can’t believe you could find the time for me.”

Wayne Partello poses with two Miami Dolphins colleagues wearing Dolphins-branded polos.

Observation

10 years ago I had my final game day with the Miami Dolphins and Hard Rock Stadium…

10 years ago I had my final game day with the Miami Dolphins and Hard Rock Stadium…

Custom graphic of Wayne Partello pointing at a large comic-style "NO!" callout, captioned "A powerful word that can save you a lot of pain and frustration."

Observation

'No' isn't easy, but it can be the best choice.

'No' isn't easy, but it can be the best choice.

Observation

Why is asking for help so hard?

Why is asking for help so hard?

Observation

I saw this picture from last week’s The Gathering Summit and was so excited about this subject!

I saw this picture from last week’s The Gathering Summit and was so excited about this subject!

Wayne Partello with his late friend Eddie

Observation

It’s been 18 years since I woke up to 45 missed text messages that still rattle me today…

It’s been 18 years since I woke up to 45 missed text messages that still rattle me today…

Wayne Partello points at the camera poolside next to text reading "what truly motivates you can be a powerful tool for entrepreneurs."

Observation

“What motivates you during the highs and lows of entrepreneurship?”

“What motivates you during the highs and lows of entrepreneurship?”

Wayne Partello points up at text reading "Don't wait for the rat to steal your cheese" next to a cartoon rat holding cheese.

Observation

It all begins and ends with trust.

It all begins and ends with trust.

Wayne Partello lying in a hospital bed wearing a face mask, with text overlay reading "You need to listen to your body."

Observation

Stress can be a silent assassin of your health.

Stress can be a silent assassin of your health.

Observation

You write your story and you determine how you spend your days, it’s just that simple.

You write your story and you determine how you spend your days, it’s just that simple.

Wayne Partello speaking on stage at a conference, above text reading "I was about to realize my critical mistake."

Observation

I can’t believe I let this happen…

I can’t believe I let this happen…

Observation

My sister and my niece are not on LinkedIn, but I wanted to share this post from a Mom…

My sister and my niece are not on LinkedIn, but I wanted to share this post from a Mom about her daughter. ❤️

A man in a floral shirt covers his face with both hands above text reading "I can't do this anymore!", over an aerial photo of a baseball stadium.

Observation

When inspiration dries up, get out of the office and observe design in the real world.

We've all been there, looking at the same logos and colors for many years, and the next spark of inspiration just isn't there...

Observation

"Is it wrong or do you just not like it?" Everyone thinks they're a marketer; set…

My friend and former Creative Director Brendan Nieto taught me my most valuable question to ask myself while managing creatives:

A San Diego ocean sunset with palm trees silhouetted, seen through a car window, with text overlay reading "Happy Everything."

Observation

Too many people struggle with life choices because they haven’t built the filter to make…

Too many people struggle with life choices because they haven’t built the filter to make the decisions.

Iceberg diagram: a boat labeled "Your Leaders" floats above the waterline next to an iceberg labeled "What You Share" above and "All the work that is happening" below the surface.

Observation

Sharing your story internally keeps leadership informed; well-performing departments look…

Sharing your story goes beyond just marketing – it's essential for keeping your leadership team informed about your department's progress.

Wayne Partello points at hand-lettered pink text reading "I'm not OK with just being OK."

Observation

"I'm not OK with just being OK": survivor-culture leaders stifle potential; it's on you to…

I’m not ok with just being ok…