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WAYNE PARTELLO

Observation

A great leader taught brand marketing, quiet confidence and executing a strategic plan—and…

Great leaders work hard to help you win in life and your career. I have been so fortunate to have a few incredible leaders in my life…

Wayne Partello takes a selfie with a former colleague indoors.

Great leaders work hard to help you win in life and your career. I have been so fortunate to have a few incredible leaders in my life…

It was 10 years ago that I decided to leave Miami and head to San Diego. When making the decision to leave there were many things to consider and Claudia Lezcano was one of them. She taught me about brand marketing and how to lead with quiet confidence. (I still haven’t got the quiet part yet) The importance of a strategic plan and the power that comes with being able to actually execute that plan. Claudia cared about me, my family and my career so when it was time to leave she not only cheered for me, but kept in touch with me to ensure my success at the next level.

So here we are 10 years later and she is the CEO of Fuku and she was looking for a partner to help tell their amazing story of a hidden menu item from David Chang that turned into its own brand and business. When she called me to inquire about CUENTO Marketing (opens the CUENTO site in a new tab) and our experience in the restaurant space, I was humbled and nervous. I was about to present our story telling approach to the woman who taught me how to do it…

Well, I guess that meeting went well, because my team is in NYC this week working with Claudia’s team to build out our strategic plan and get ready to share the amazing story of FUKU. A huge thanks to Claudia for the care and guidance through the years and for the opportunity to be a part of this amazing brand.

#WhatsYourCUENTO

#leadership #Nfl #MLB #sportsmarketing #restaurantmarketing #venuemanagement

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