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WAYNE PARTELLO

Writing

Experienced By Wayne

Ideas, observations and lessons from the intersection of business, marketing, sports and experience.

An old family photo of a young Wayne singing into a toy microphone next to his father at a family gathering, with a quote from his father overlaid: 'I was wrong. I've never seen you happier and more focused. Go after this goal with everything you have and money will come.' - My Dad.

Observation

Monday would have been my dad’s birthday. I spent a little time looking at old pics.

Monday would have been my dad’s birthday. I spent a little time looking at old pics.

Wayne wearing a red CUENTO cap with a serious expression, inside a neon-bordered graphic reading 'KEEP GOING.'

Observation

January: Three deals go to verbal agreement in a week and two implode before contract is…

January: Three deals go to verbal agreement in a week and two implode before contract is signed… 🤦‍♂️

Wayne speaking on a school auditorium stage with a microphone, in front of a large CUENTO-branded presentation slide reading 'Happiness is when... you realize your children have turned out to be good people.'

Observation

I recently had the pleasure to speak to a group of middle school and high school boys about…

I recently had the pleasure to speak to a group of middle school and high school boys about my life.

Wayne, wearing a CUENTO cap and sunglasses, holding a gimbal camera rig on the football field at a stadium during an SDSU Athletics showcase.

Observation

One of my favorite things about starting CUENTO Marketing is being able to actually create…

One of my favorite things about starting CUENTO Marketing is being able to actually create again.

CUENTO-branded photo collage styled as scattered Polaroids: a Texas Rangers office interior, a videographer filming on a baseball field at night, and a Detroit Tigers dugout mural, each stamped with an MLB 2024 Opening Day logo.

Observation

Spring training content lessons: produce once, distribute many.

Opening weekend of Major League Baseball (MLB) is a great time to reflect on some of our big takeaways from Spring Training.

Observation

A lesson I wished I learned earlier in my career. 🤔

A lesson I wished I learned earlier in my career. 🤔

Observation

Making time for networking is key to growth; LinkedIn allows networking every day.

I love this quote from my former boss and now partner, Claudia Lezcano from this week’s Forbes 30/50 event in Abu Dhabi.

Wayne and a colleague giving a brand presentation to seated Padres players in the team clubhouse.

Observation

An essential lesson from sports: Communicate your goals throughout the ENTIRE organization. 🌟

An essential lesson from sports: Communicate your goals throughout the ENTIRE organization. 🌟

Wayne making a skeptical expression in an outdoor selfie, wearing a CUENTO cap and hoodie under a palm tree.

Observation

Honesty is simple when dealing with others but challenging when speaking to oneself.

Honesty is simple when dealing with others but challenging when speaking to oneself.

Wayne making an exaggerated shrugging expression in a casual selfie at home, gesturing with one hand.

Observation

“I appreciate your honesty and vulnerability on the things you share.”

“I appreciate your honesty and vulnerability on the things you share.”

Observation

Are you crazy?!?! Why are you doing that for your job?

Are you crazy?!?! Why are you doing that for your job?

CUENTO Marketing meme graphic reading 'Screw Ups Happen' with Wayne holding his head in his hands, wearing a black cap and hoodie.

Observation

This is difficult to admit, but I’m feeling brave today, so here it is…

This is difficult to admit, but I’m feeling brave today, so here it is…

Observation

Harsh realities of entrepreneurship: What do you do when people don’t pay you? 💰

Harsh realities of entrepreneurship: What do you do when people don’t pay you? 💰

Photo collage titled 'The Highs & Lows of Entrepreneurship' showing Wayne wearing a CUENTO cap in a car, in three different expressions: smiling, serious, and covering his face.

Observation

Harsh reality: "done deal" doesn't always mean done; two new clients evaporated.

Harsh reality of entrepreneurship: 'Done deal,' 'we're a go,' or 'we've made our choice' doesn't always mean it's set in stone.

Four-panel collage of vintage childhood dance recital photos captioned 'Dance Like Nobody Is Watching.'

Observation

The times in my life when things didn’t go the best were the moments I tried to fit in.

The times in my life when things didn’t go the best were the moments I tried to fit in.

Observation

Don't waste energy being jealous of others' advantages; take inspiration and get creative.

I love watching the Super Bowl… ads! 🏈📺

Observation

Can you rattle off your personal core values? 🤔

Can you rattle off your personal core values? 🤔

Observation

It’s always sad to see icons from our childhood fall.

It’s always sad to see icons from our childhood fall.

Photo collage of a nightclub crowd cheering and Wayne DJing behind a laptop and mixer under blue stage lights.

Observation

Happy

Happy #NationalDJDay! 🎉

Observation

PSA: Your creative request shapes what you get back. 🎨

PSA: Your creative request shapes what you get back. 🎨

Wayne speaking on stage at a keynote in front of 'Growth' and 'Partnership' banners and a screen reading 'Brand = Story,' composited with text reading 'I was about to realize my critical mistake.'

Observation

The wrong deck loaded mid-keynote; admit the error, put the clicker down, own your mistakes…

I was stressed, feeling awful, reserving energy for the stage, but I screwed up! 😬

Wayne wearing a black 'Lewis' cap inside a restaurant, with an inset photo of the Lewis' restaurant storefront.

Observation

A business thriving since 1939, Lewis' in Norwood, Massachusetts, holds valuable lessons

A business thriving since 1939, Lewis' in Norwood, Massachusetts, holds valuable lessons:

Quadrant meme labeled 'What my camera sees' and 'What my client sees,' each paired with a still of Wayne from his own CUENTO video content.

Observation

Acknowledging that "perception is reality" underscores the importance of self-awareness.

Acknowledging that "perception is reality" underscores the importance of self-awareness.

Observation

Marketing is not a cost center if you're doing it right.

I love it when people say that marketing is a cost center… 🙄