Article
Before You Say “I Do” to a Sponsorship, Ask This Question
Brands spend enormous energy negotiating sponsorship rights. Too often, they haven't answered the more important question: What will it take to make those rights actually perform?
Observation
Such a great weekend with Ballast Point Brewing Company and their
Such a great weekend with Ballast Point Brewing Company and their #FreeBeerForJoe activation to celebrate the first no-hitter in San Diego Padres history. A fun idea is only as good as the team that executes it and this idea had a lot of hands needed to bring it to life. Thanks to the team at Ballast Point, Padres, Bally Sports West, SoCal & San Diego, Audacy, Inc. San Diego, Bay Bird Inc., and our team CUENTO Marketing.
Such a great weekend with Ballast Point Brewing Company and their #FreeBeerForJoe activation to celebrate the first no-hitter in San Diego Padres history. A fun idea is only as good as the team that executes it and this idea had a lot of hands needed to bring it to life. Thanks to the team at Ballast Point, Padres, Bally Sports West, SoCal & San Diego, Audacy, Inc. San Diego, Bay Bird Inc., and our team CUENTO Marketing (opens the CUENTO site in a new tab).
Also finally, thanks to USA TODAY for sharing this CUENTO over the weekend.
#sports #team #baseball #Sportsmarketing #teamwork
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The question you should ask before saying “I do” to your next sponsorship partnership
The question you should ask before saying “I do” to your next sponsorship partnership:
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Sponsorship work only begins when you sign the deal; it's on the brand to use the…
In our quest to reestablish Ballast Point Brewing Company as a locally owned and operated independent brewer again, we have partnered with several local brands to show our support of San Diego. From the San Diego Padres to San Diego Magazine and one that we are very proud of with Local Media San Diego & 91X.
Observation
They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.