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WAYNE PARTELLO

Topic

Marketing

How brands earn attention, create demand and turn interest into action.

Lead Idea

Observation

They Made Buying Beer Part of the Entertainment

We've talked before about sports teams getting creative with custom concession cups.

Supporting Content

Observation

I Ranked the Best Stadium Cups

Custom stadium cups have officially reached trend status.

"The Game Isn't Enough Anymore" article cover graphic — a packed college football student section celebrating, with the headline overlaid.

Article

The Game Isn't Enough

What 47 college football programs tell us about the future of the live sports experience

Latest

Observation

Leaders forget their most important audience is internal staff; tell your story to your…

Too often leaders get so focused on telling their STORY to people outside of the organization that they forget the most important audience...

Observation

Remember playing telephone when you were a kid?

Remember playing telephone when you were a kid?

Observation

What’s your CUENTO?

What’s your CUENTO?

Wayne Partello interviewing James Hetfield from Metallica with Paul Marshall on WAAF in 2004.

Article

Saying goodbye to WAAF

Saying goodbye to WAAF

Observation

The Boring Stadium Cup

NFL teams are turning concession containers into collectibles.