Skip to content
WAYNE PARTELLO

Observation

๐—›๐—ผ๐˜„ ๐˜„๐—ฒ๐—น๐—น ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐˜€๐—ต๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜„๐—ถ๐—ป๐˜€?

CUENTO Marketing meme graphic of Wayne with a shocked, excited expression, captioned 'We Did It.'

๐—›๐—ผ๐˜„ ๐˜„๐—ฒ๐—น๐—น ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐˜€๐—ต๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜„๐—ถ๐—ป๐˜€?

I recently realizedโ€ฆ I have ๐—ก๐—ข๐—ง been great at it.

Coming out of ๐—–๐—จ๐—˜๐—ก๐—ง๐—ข ๐—›๐—ผ๐˜‚๐˜€๐—ฒโ€”our annual staff retreatโ€”it became very clear that Iโ€™ve done a better job telling our story externally than I have internally.

Both matter.

But the ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐—น storytelling actually matters more.

Sharing the wins, even the small ones, brings your team along for the journey. It helps them understand the impact of their work and how important they are to the process.

I need to be better at that. Maybe you do too.

#Leadership #Culture #Communication #Teamwork #CUENTO CUENTO Marketing

Experienced By Wayne: The Newsletter

What Wayne's noticing, and what he thinks it means.

Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.

By subscribing, you agree to receive Experienced By Wayne by email. Unsubscribe anytime. Privacy ยท About the newsletter โ†’